A data profile of the people who buy, follow and care about Liquid in Finland — modelled from more than twelve digital signal sources. Liquid has an estimated audience of 519,536 people in Finland.
Liquid has an estimated audience of 519,536 people in Finland. 58.8% are female, 41.2% are male, average age 41.6. Top brand affinities: Sandra Bullock, Laundry detergent, Mineral water, Irish whiskey, Holiday Inn.
Top brand affinities include Sandra Bullock, Laundry detergent, Mineral water, with strongest over-indexing on Sandra Bullock (1.67× the country average).
Demographically, the Liquid audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Liquid fan in Finland is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Sandra Bullock.
The key figures that characterise the Liquid profile in Finland.
58.8% are female, 41.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.6 |
| Estimated audience size | 519,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Liquid audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 5.2% |
| Brazil | 4.7% |
The strongest cross-interests of the Liquid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Osteopathy | Health | 2.51× | ||
| 02 | Yves Rocher (company) | Beauty & Wellness | 2.00× | ||
| 03 | Liquor store | Food & Beverages | 1.96× | ||
| 04 | Laundry detergent | Home & Garden | 1.88× | ||
| 05 | Convenience food | Food & Beverages | 1.77× | ||
| 06 | Malt whisky | Food & Beverages | 1.72× | ||
| 07 | Irish whiskey | Food & Beverages | 1.70× | ||
| 08 | Tattoo removal | Fashion & Accessoires | 1.70× | ||
| 09 | Sandra Bullock | Movies & TV | 1.67× | ||
| 10 | Baking powder | Food & Beverages | 1.63× | ||
| 11 | Newcastle United F.C. | Sports | 1.61× | ||
| 12 | Stevia | Food & Beverages | 1.57× | ||
| 13 | Medicinal plants | Health | 1.56× | ||
| 14 | Mineral water | Food & Beverages | 1.55× | ||
| 15 | Volkswagen Touran | Cars & Mobility | 1.55× | ||
| 16 | Ford S-Max | Cars & Mobility | 1.55× | ||
| 17 | Chardonnay | Food & Beverages | 1.53× | ||
| 18 | Holiday Inn | Travel & Leisure | 1.52× | ||
| 19 | Luc Besson | Movies & TV | 1.52× | ||
| 20 | Bubble tea | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Spirituality | BALANCE | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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