A data profile of the people who buy, follow and care about Liquid in United Kingdom — modelled from more than twelve digital signal sources. Liquid has an estimated audience of 3,661,863 people in United Kingdom.
The average Liquid fan in United Kingdom is 35.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Non-alcoholic beverage, Innovation, Espresso, with strongest over-indexing on Non-alcoholic beverage (2.08× the country average).
Demographically, the Liquid audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Liquid fan in United Kingdom is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Liquid profile in United Kingdom.
67.0% are female, 33.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 35.9 |
| Estimated audience size | 3,661,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Liquid audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 5.2% |
| Brazil | 4.7% |
Where the Liquid audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.47× | |
| 02 | West Midlands | ~200K | 1.38× | |
| 03 | Wales | ~200K | 1.19× | |
| 04 | Northern Ireland | ~100K | 1.15× | |
| 05 | North East | ~200K | 1.14× | |
| 06 | South East | ~400K | 0.90× | |
| 07 | South West | ~300K | 0.89× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | East of England | ~300K | 0.84× | |
| 10 | Scotland | ~300K | 0.82× | |
| 11 | England | ~2.5M | 0.79× | |
| 12 | North West | ~200K | 0.61× |
The strongest cross-interests of the Liquid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.20× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 03 | CC cream | Beauty & Wellness | 1.86× | ||
| 04 | Flea market | Home & Garden | 1.85× | ||
| 05 | Mineral water | Food & Beverages | 1.82× | ||
| 06 | Fertilizer | Home & Garden | 1.77× | ||
| 07 | Banksy | Arts & Culture | 1.77× | ||
| 08 | Art Deco | Arts & Culture | 1.75× | ||
| 09 | Cappuccino | Food & Beverages | 1.74× | ||
| 10 | Lip balm | Beauty & Wellness | 1.63× | ||
| 11 | Espresso | Food & Beverages | 1.62× | ||
| 12 | Tory Burch | Fashion & Accessoires | 1.61× | ||
| 13 | Eye shadow | Beauty & Wellness | 1.60× | ||
| 14 | Ryan Gosling | Movies & TV | 1.60× | ||
| 15 | Aerobics | Sports | 1.59× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.58× | ||
| 17 | Graffiti | Arts & Culture | 1.56× | ||
| 18 | Dr. Martens | Fashion & Accessoires | 1.55× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Face powder | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Community Orientation | OPEN | 0.86× |
Liquid has an estimated audience of 3,661,863 people in United Kingdom, concentrated in England and South East.
67.0% of Liquid fans are female, 33.0% are male, with an average age of 35.9 years.
Liquid fans show strongest brand affinity for Non-alcoholic beverage (2.08×), Innovation (1.54×), and Espresso (1.62×) over the country average.
Liquid fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Liquid itself, the audience over-indexes on Innovation (1.54×), Espresso (1.62×), Cappuccino (1.74×), and Fast casual restaurants (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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