Liquid Audience in United States

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Liquid has an estimated audience of 20,418,260 people in United States. 63.6% are female, 36.4% are male, average age 34.7. Top regions: California, Florida, Texas. Top brand affinities: Bank account, 3D printing, Mothercare, Tierra Cali, Acoustic music.

The average Liquid fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bank account, 3D printing, Mothercare, with strongest over-indexing on Bank account (2.42× the country average). Demographically, the Liquid audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Liquid fans

Demographic split for Liquid audience in United States
MetricValue
Female63.6%
Male36.4%
Average age34.7
Estimated audience size20,418,260

Audience persona

The typical Liquid fan in United States is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Liquid in United States
RegionReachAffinity
California2,361,8191.05×
Florida2,041,9781.48×
Texas1,925,4721.1×
New York1,198,5021.05×
Georgia764,9161.22×
Illinois695,2261.02×
Wisconsin685,0832.23×
Pennsylvania650,8330.95×
Ohio644,2651.02×
North Carolina634,1431.03×
Michigan593,9681.11×
Virginia517,9101.04×
New Jersey514,0630.99×
Tennessee434,3371.06×
Indiana398,9111.07×
Washington387,9220.95×
Arizona381,9310.92×
Maryland366,1861.04×
Massachusetts345,1470.86×
Colorado336,5231.05×
South Carolina332,0391.08×
Missouri313,3140.95×
Alabama293,7771.03×
Oklahoma293,5551.29×
Minnesota273,1960.93×
Kentucky269,6941.05×
Louisiana260,8720.99×
Oregon232,6160.99×
Nevada228,5021.16×
Mississippi203,0901.21×
Connecticut180,1920.88×
Kansas166,1681.03×
Arkansas158,8680.94×
Utah155,8010.85×
Iowa128,1520.76×
Idaho122,2851.19×
New Mexico96,7580.94×
West Virginia81,6050.86×
Nebraska79,9080.78×
Hawaii73,6230.84×
New Hampshire65,7110.82×
Delaware60,5231.07×
Washington, District of Columbia56,2940.92×
Rhode Island54,8930.84×
Maine51,6160.71×
Montana47,1120.83×
North Dakota37,8340.9×
Alaska35,5350.81×
South Dakota33,7610.72×
Vermont24,0930.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liquid audience
BrandAffinityCategory
Bank account2.42×Business & Career
3D printing1.51×Technology & Electronics
Mothercare1.53×Kids & Family
Tierra Cali3.34×Travel & Leisure
Acoustic music1.65×Music & Radio
Notre Dame Fighting Irish football1.55×Sports
Nasal cavity2.29×Health
Temple Grandin2.01×Literature
Julius Caesar (play)1.7×
Hypertext1.51×Technology & Electronics
Julio Cesar Chavez Jr.1.67×Sports
Ken Griffey Jr.1.79×Sports
Jack Skellington1.61×Movies & TV
Ellen Burstyn1.95×Movies & TV
Tierra caliente1.6×Travel & Leisure
Leprechaun1.85×Literature
Grover Cleveland1.57×Politics & Society
Fernando Valenzuela2.03×Sports
E-box2.1×Health
Cadena SER2.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liquid audience
TraitClusterScore
ExtroversionTHRILL1.83
Risk AppetiteTHRILL1.52
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.43
MindfulnessBALANCE1.4
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Liquid
CountryShare
United States23.0%
Japan5.2%
Brazil4.7%

See Liquid audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Liquid have in United States?

Liquid has an estimated audience of 20,418,260 people in United States, concentrated in California and Florida.

What is the gender split and age of Liquid fans?

63.6% of Liquid fans are female, 36.4% are male, with an average age of 34.7 years.

Which brands do Liquid fans like most?

Liquid fans show strongest brand affinity for Bank account (2.42×), 3D printing (1.51×), and Mothercare (1.53×) over the country average.

Where do Liquid fans live in United States?

Liquid fans in United States are most concentrated in California (reach 2,361,819), Florida (reach 2,041,978), and Texas (reach 1,925,472). These three regions account for the largest share of the active audience.

What other brands do Liquid fans also like?

Beyond Liquid itself, the audience over-indexes on 3D printing (1.51×), Mothercare (1.53×), Tierra Cali (3.34×), and Acoustic music (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.