Rascasse Audience Intelligence

Liquid Audience in United States

A data profile of the people who buy, follow and care about Liquid in United States — modelled from more than twelve digital signal sources. Liquid has an estimated audience of 20,418,260 people in United States.

#1104among Topic in United States#138in Food & Beverages

The average Liquid fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Non-alcoholic beverage, Britney Spears, with strongest over-indexing on Innovation (1.64× the country average).

Demographically, the Liquid audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liquid fan in United States is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Innovation.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liquid profile in United States.

Audience size
20.4M
in United States
Gender
63.6%♀
36.4% male
Age
34.7
average years
Country rank
#1609
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liquid fans

63.6% are female, 36.4% are male, average age 34.7.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Liquid audience in United States
MetricValue
Female63.6%
Male36.4%
Average age34.7
Estimated audience size20,418,260
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Liquid audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Liquid audience comes from United States.

Worldwide audience distribution share by country for Liquid
CountryShare
United States23.0%
Japan5.2%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liquid audience in United States is strongest.

Fig. 05

Top regions by affinity

Liquid fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~800K2.55×
02Louisiana~400K1.66×
03Oklahoma~300K1.25×
04Georgia~800K1.22×
05Mississippi~200K1.21×
06California~2.5M1.18×
07Florida~1.5M1.18×
08Idaho~100K1.17×
09Kentucky~300K1.11×
10Indiana~400K1.07×
11South Carolina~300K1.06×
12Alabama~300K1.06×
13Tennessee~400K1.05×
14Texas~2M1.04×
15Maryland~400K1.04×
16Kansas~200K1.04×
17Alaska~40K1.03×
18North Carolina~600K1.02×
19Nevada~200K1.02×
20Delaware~60K1.02×
21Ohio~600K1.01×
22Arkansas~200K1.01×
23New York~1M1.00×
24Michigan~500K1.00×
25Missouri~300K0.99×
26Illinois~700K0.98×
27New Jersey~500K0.98×
28North Dakota~40K0.98×
29Virginia~500K0.95×
30New Mexico~100K0.95×
31Pennsylvania~600K0.93×
32West Virginia~90K0.93×
33Arizona~400K0.92×
34Colorado~300K0.91×
35Connecticut~200K0.90×
36Minnesota~300K0.87×
37New Hampshire~70K0.87×
38Montana~50K0.87×
39South Dakota~40K0.87×
40Washington~400K0.86×
41Oregon~200K0.85×
42Utah~200K0.85×
43Nebraska~90K0.85×
44Rhode Island~50K0.84×
45Iowa~100K0.80×
46Washington, District of Columbia~50K0.79×
47Massachusetts~300K0.78×
48Hawaii~70K0.78×
49Vermont~30K0.76×
50Maine~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Liquid, United States
0.75×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liquid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liquid audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages2.18×
02Non-alcoholic beverageFood & Beverages2.09×
03PrimarkShopping2.01×
04Single malt whiskyFood & Beverages1.98×
05AerobicsSports1.70×
06Smoked meatFood & Beverages1.70×
07Hello KittyKids & Family1.70×
08CappuccinoFood & Beverages1.65×
09InnovationBusiness & Career1.64×
10GinFood & Beverages1.61×
11Mineral waterFood & Beverages1.59×
12Minnesota WildSports1.57×
13Natural skin careBeauty & Wellness1.56×
14GraffitiArts & Culture1.56×
15Chopper (motorcycle)Cars & Mobility1.56×
16Body modificationBeauty & Wellness1.53×
17Gothic fashionFashion & Accessoires1.52×
18CrowdfundingBusiness & Career1.51×
19Standup paddleboardingSports1.51×
20Britney SpearsMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liquid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liquid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Career OrientationPOWER1.32×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liquid audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
SpiritualityBALANCE0.82×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liquid have in United States?

Liquid has an estimated audience of 20,418,260 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liquid fans?

63.6% of Liquid fans are female, 36.4% are male, with an average age of 34.7 years.

03

Which brands do Liquid fans like most?

Liquid fans show strongest brand affinity for Innovation (1.64×), Non-alcoholic beverage (2.09×), and Britney Spears (1.5×) over the country average.

04

Where do Liquid fans live in United States?

Liquid fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Liquid fans also like?

Beyond Liquid itself, the audience over-indexes on Non-alcoholic beverage (2.09×), Britney Spears (1.5×), Natural skin care (1.56×), and Body modification (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Liquid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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