Liquid Audience in Germany
Liquid has an estimated audience of 2,138,250 people in Germany. 58.2% are female, 41.8% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Bank account, Cachorro, Joshua Jackson.
The average Liquid fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Bank account, with strongest over-indexing on Rossmann (1.58× the country average). Demographically, the Liquid audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Liquid fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 34.0 |
| Estimated audience size | 2,138,250 |
Audience persona
The typical Liquid fan in Germany is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 521,067 | 1.11× |
| Bayern | 334,653 | 0.97× |
| Baden-Württemberg | 264,415 | 0.91× |
| Niedersachsen | 219,173 | 1.06× |
| Hessen | 153,905 | 0.94× |
| Sachsen | 111,740 | 1.07× |
| Rheinland-Pfalz | 111,150 | 1.04× |
| Berlin | 85,120 | 0.89× |
| Brandenburg | 77,710 | 1.17× |
| Sachsen-Anhalt | 68,429 | 1.24× |
| Schleswig-Holstein | 67,469 | 0.88× |
| Thüringen | 62,251 | 1.14× |
| Hamburg | 40,627 | 0.84× |
| Mecklenburg-Vorpommern | 39,152 | 0.96× |
| Saarland | 21,860 | 0.83× |
| Bremen | 17,420 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.58× | Shopping |
| Progressive rock | 1.64× | Music & Radio |
| Bank account | 1.77× | Business & Career |
| Cachorro | 1.97× | Pets & Animals |
| Joshua Jackson | 1.81× | Movies & TV |
| Boogie-woogie (dance) | 2.52× | Music & Radio |
| Paul Dano | 1.64× | Movies & TV |
| Whist | 1.65× | Games |
| Bugatti Chiron | 1.68× | Cars & Mobility |
| MS Mode | 1.8× | Fashion & Accessoires |
| Catania | 2.19× | Travel & Leisure |
| World Extreme Cagefighting | 1.89× | Sports |
| Leprechaun | 1.81× | Literature |
| cazin.net | 1.82× | News |
| John Frusciante | 2.01× | Music & Radio |
| The Specials | 1.63× | Music & Radio |
| Celtic punk | 1.61× | Music & Radio |
| Cadbury World | 1.56× | Travel & Leisure |
| Monaco Grand Prix | 1.64× | Sports |
| IPL Cricket | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Pet Ownership | JOY | 1.73 |
| Mindfulness | BALANCE | 1.67 |
| DIY Mentality | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 5.2% |
| Brazil | 4.7% |
See Liquid audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Liquid have in Germany?
Liquid has an estimated audience of 2,138,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liquid fans?
58.2% of Liquid fans are female, 41.8% are male, with an average age of 34.0 years.
Which brands do Liquid fans like most?
Liquid fans show strongest brand affinity for Rossmann (1.58×), Progressive rock (1.64×), and Bank account (1.77×) over the country average.
Where do Liquid fans live in Germany?
Liquid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 521,067), Bayern (reach 334,653), and Baden-Württemberg (reach 264,415). These three regions account for the largest share of the active audience.
What other brands do Liquid fans also like?
Beyond Liquid itself, the audience over-indexes on Progressive rock (1.64×), Bank account (1.77×), Cachorro (1.97×), and Joshua Jackson (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.