Rascasse Audience Intelligence

Liquid Audience in Germany

A data profile of the people who buy, follow and care about Liquid in Germany — modelled from more than twelve digital signal sources. Liquid has an estimated audience of 2,138,250 people in Germany.

#1821among Topic in Germany#156in Food & Beverages

The average Liquid fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Superman, Millie Bobby Brown, with strongest over-indexing on Robert Redford (2.41× the country average).

Demographically, the Liquid audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Liquid fan in Germany is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Robert Redford.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liquid profile in Germany.

Audience size
2.1M
in Germany
Gender
58.2%♀
41.8% male
Age
34.0
average years
Country rank
#3126
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liquid fans

58.2% are female, 41.8% are male, average age 34.0.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Liquid audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age34.0
Estimated audience size2,138,250
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Liquid audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Liquid audience comes from Germany.

Worldwide audience distribution share by country for Liquid
CountryShare
United States23.0%
Japan5.2%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liquid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Liquid fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.29×
02Thüringen~60K1.15×
03Brandenburg~70K1.12×
04Sachsen~100K1.10×
05Nordrhein-Westfalen~500K1.07×
06Mecklenburg-Vorpommern~40K1.05×
07Rheinland-Pfalz~100K1.04×
08Niedersachsen~200K1.03×
09Bremen~20K0.99×
10Bayern~300K0.93×
11Hessen~200K0.93×
12Saarland~20K0.89×
13Schleswig-Holstein~70K0.88×
14Baden-Württemberg~300K0.87×
15Berlin~80K0.85×
16Hamburg~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Liquid, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liquid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liquid audience
#·InterestCategoryAffinity×
01Gothic fashionFashion & Accessoires2.49×
02Robert RedfordMovies & TV2.41×
03Non-alcoholic beverageFood & Beverages2.38×
04BanksyArts & Culture2.25×
05Charlotte TilburyBeauty & Wellness2.21×
06Eye shadowBeauty & Wellness2.20×
07White wineFood & Beverages2.18×
08Online food orderingFood & Beverages2.14×
09Lip glossBeauty & Wellness2.10×
10Wine tastingFood & Beverages2.00×
11Dog groomingPets & Animals1.95×
12First-time buyerShopping1.84×
13Millie Bobby BrownMovies & TV1.83×
14Nail salonBeauty & Wellness1.80×
15SkyscannerTravel & Leisure1.78×
16Backpacking (travel)Travel & Leisure1.66×
17SupermanMovies & TV1.58×
18Hair conditionerBeauty & Wellness1.57×
19DisneylandTravel & Leisure1.55×
20Rail transportTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liquid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liquid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
IndulgenceJOY1.41×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liquid audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Price SensitivityPREMIUM0.72×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liquid have in Germany?

Liquid has an estimated audience of 2,138,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Liquid fans?

58.2% of Liquid fans are female, 41.8% are male, with an average age of 34.0 years.

03

Which brands do Liquid fans like most?

Liquid fans show strongest brand affinity for Robert Redford (2.41×), Superman (1.58×), and Millie Bobby Brown (1.83×) over the country average.

04

Where do Liquid fans live in Germany?

Liquid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liquid fans also like?

Beyond Liquid itself, the audience over-indexes on Superman (1.58×), Millie Bobby Brown (1.83×), Eye shadow (2.2×), and Skyscanner (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Liquid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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