A data profile of the people who buy, follow and care about BBC One in United Kingdom — modelled from more than twelve digital signal sources. BBC One has an estimated audience of 403,281 people in United Kingdom.
The average BBC One fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East Midlands.
Top brand affinities include Britain's Got Talent, Mission: Impossible, Only Fools and Horses, with strongest over-indexing on Britain's Got Talent (1.56× the country average).
Demographically, the BBC One audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical BBC One fan in United Kingdom is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Britain's Got Talent.
The key figures that characterise the BBC One profile in United Kingdom.
57.7% are female, 42.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.1 |
| Estimated audience size | 403,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide BBC One audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 19.6% |
| Switzerland | 10.6% |
Where the BBC One audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~40K | 1.28× | |
| 02 | West Midlands | ~20K | 1.26× | |
| 03 | England | ~300K | 1.18× | |
| 04 | North East | ~20K | 1.10× | |
| 05 | Yorkshire and the Humber | ~40K | 1.09× | |
| 06 | Northern Ireland | ~10K | 1.00× | |
| 07 | South East | ~50K | 0.96× | |
| 08 | Scotland | ~30K | 0.96× | |
| 09 | Wales | ~20K | 0.86× | |
| 10 | East of England | ~30K | 0.83× | |
| 11 | South West | ~30K | 0.83× | |
| 12 | North West | ~30K | 0.65× |
The strongest cross-interests of the BBC One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael McIntyre | Movies & TV | 1.96× | ||
| 02 | Graham Norton | Movies & TV | 1.84× | ||
| 03 | Mission: Impossible | Movies & TV | 1.78× | ||
| 04 | Only Fools and Horses | Movies & TV | 1.73× | ||
| 05 | Jimmy Kimmel | Movies & TV | 1.73× | ||
| 06 | Jonathan Ross | Movies & TV | 1.72× | ||
| 07 | Earthquake (comedian) | Movies & TV | 1.71× | ||
| 08 | Michael Palin | Movies & TV | 1.71× | ||
| 09 | CBBC (TV channel) | Movies & TV | 1.66× | ||
| 10 | Peter Kay | Movies & TV | 1.60× | ||
| 11 | Classic FM (UK) | Music & Radio | 1.60× | ||
| 12 | Sports radio | Music & Radio | 1.59× | ||
| 13 | BBC Radio 4 | Music & Radio | 1.59× | ||
| 14 | Pep Guardiola | Sports | 1.58× | ||
| 15 | Britain's Got Talent | Movies & TV | 1.56× | ||
| 16 | Sporting News | Sports | 1.56× | ||
| 17 | Ronnie O'Sullivan | Sports | 1.55× | ||
| 18 | Kate Bush | Music & Radio | 1.54× | ||
| 19 | Midsomer Murders | Movies & TV | 1.54× | ||
| 20 | Call the Midwife | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.07× | |
| Tradition | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.90× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.93× |
BBC One has an estimated audience of 403,281 people in United Kingdom, concentrated in England and South East.
57.7% of BBC One fans are female, 42.3% are male, with an average age of 44.1 years.
BBC One fans show strongest brand affinity for Britain's Got Talent (1.56×), Mission: Impossible (1.78×), and Only Fools and Horses (1.73×) over the country average.
BBC One fans in United Kingdom are most concentrated in England (reach ~300K), South East (reach ~50K), and East Midlands (reach ~40K). These three regions account for the largest share of the active audience.
Beyond BBC One itself, the audience over-indexes on Mission: Impossible (1.78×), Only Fools and Horses (1.73×), Peter Kay (1.6×), and Graham Norton (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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