Rascasse Audience Intelligence

Boardmasters Festival Fan Demographics in United Kingdom

Boardmasters Festival has an estimated audience of 192K people in United Kingdom.

#376among teams in United Kingdom
#2095in Sports

The average Boardmasters Festival fan in United Kingdom is 38.5 years old, balanced, and lives primarily in Wales.

Interest is seasonal: June, July and August account for 62% of the year's searches, October is the quietest month.

Most fans live in Wales, Scotland, Northern Ireland.

Top affinities include End of the Road Festival, Billy Idol, Dire Straits, with strongest over-indexing on End of the Road Festival (18.85× the country average).

Demographically, the Boardmasters Festival audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

The typical Boardmasters Festival fan in United Kingdom is balanced, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for End of the Road Festival.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
192K
in United Kingdom
Gender
49.3%♀
50.7% male
Age
38.5
average years
Country rank
#24984
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Boardmasters Festival fans

49.3% are female, 50.7% are male, average age 38.5.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Boardmasters Festival audience in United Kingdom
MetricValue
Female49.3%
Male50.7%
Average age38.5
Estimated audience size192K
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Boardmasters Festival audience in United Kingdom
Age bracketShare%
16-2420%
25-3424%
35-4420%
45-5421%
55+15%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Boardmasters Festival audience comes from United Kingdom.

Worldwide audience distribution share by country for Boardmasters Festival
CountryShare
United Kingdom84.7%
France4.0%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boardmasters Festival fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Wales~10K1.54×
02Northern Ireland~5K0.86×
03Scotland~10K0.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boardmasters Festival audience vs. the country average
#·InterestCategoryAffinity×
01End of the Road FestivalMusic & Radio18.85×
02Billy IdolMusic & Radio15.26×
03Dire StraitsMusic & Radio13.53×
04Isle of Wight FestivalMusic & Radio12.83×
05Green Man FestivalMusic & Radio12.83×
06Rick AstleyMusic & Radio8.79×
07Linkin ParkMusic & Radio8.21×
08Latitude FestivalMusic & Radio7.68×
09Tom DaleySports6.39×
10Brian MayMusic & Radio6.07×
11Reading and Leeds FestivalsMusic & Radio4.82×
12Standup paddleboardingSports3.64×
13CiderFood & Beverages3.51×
14BPCars & Mobility2.83×
15TicketmasterTravel & Leisure2.40×
16WikipediaInternet & Social Media2.21×
17Rugby unionSports1.71×
18EnergyHome & Garden1.64×
19Fast foodFood & Beverages1.59×
20Distilled beverageFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boardmasters Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boardmasters Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.45×
Risk AppetiteTHRILL1.37×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boardmasters Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
MindfulnessBALANCE0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Boardmasters Festival over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/boardmasters-festival-69779” · Methodology