Rascasse Audience Intelligence

Springbok Fan Demographics in United Kingdom

Springbok has an estimated audience of 469K people in United Kingdom.

#179among teams in United Kingdom
#1102in Sports

Springbok has an estimated audience of 469K people in United Kingdom. 54.0% are female, 46.0% are male, average age 48.9. Top affinities: Commodity market, Breaking news, EBay, Life insurance, Energy.

Interest is seasonal: September, October and November account for 44% of the year's searches, January is the quietest month.

Top affinities include Commodity market, Diabetes mellitus type 2 awareness, Home insurance, with strongest over-indexing on Commodity market (28.96× the country average).

Demographically, the Springbok audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

The typical Springbok fan in United Kingdom is balanced, around 48.9 years old, with strong Quality Awareness tendencies and a notable affinity for Commodity market.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
469K
in United Kingdom
Gender
54.0%♀
46.0% male
Age
48.9
average years
Country rank
#13743
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Springbok fans

54.0% are female, 46.0% are male, average age 48.9.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Springbok audience in United Kingdom
MetricValue
Female54.0%
Male46.0%
Average age48.9
Estimated audience size469K
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Springbok audience in United Kingdom
Age bracketShare%
16-242%
25-345%
35-4422%
45-5438%
55+32%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Springbok audience comes from United Kingdom.

Worldwide audience distribution share by country for Springbok
CountryShare
South Africa60.2%
United Kingdom10.6%
Brazil7.7%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Springbok audience vs. the country average
#·InterestCategoryAffinity×
01Commodity marketBusiness & Career28.96×
02Diabetes mellitus type 2 awarenessHealth7.54×
03Home insuranceBusiness & Career5.03×
04Life insuranceBusiness & Career4.75×
05FastingHealth4.61×
06Breaking newsMovies & TV4.23×
07Microwave ovenHome & Garden3.59×
08EBayShopping3.57×
09EnergyHome & Garden3.33×
10EssoCars & Mobility3.09×
11Mortgage loansBusiness & Career2.90×
12Home AppliancesHome & Garden2.57×
13BetfairGames2.39×
14ZooplaBusiness & Career2.30×
15Documentary moviesMovies & TV2.29×
16Rock musicMusic & Radio2.07×
17Comedy moviesMovies & TV1.98×
18Pop musicMusic & Radio1.92×
19CookingFood & Beverages1.84×
20Premier LeagueSports1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Springbok audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Springbok audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.72×
Need for SecurityCONSERVATISM1.55×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Springbok audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Springbok over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/springbok-75115” · Methodology