A data profile of the people who buy, follow and care about Swimming in Indonesia — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 3,362,890 people in Indonesia.
The average Swimming fan in Indonesia is 37.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Casino games, Non-fiction books, Boating, with strongest over-indexing on Casino games (1.67× the country average).
Demographically, the Swimming audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Swimming fan in Indonesia is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Casino games.
The key figures that characterise the Swimming profile in Indonesia.
39.3% are female, 60.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 37.1 |
| Estimated audience size | 3,362,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Swimming audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 1.72× | |
| 02 | Banten | ~200K | 1.18× | |
| 03 | Special Region of Yogyakarta | ~70K | 1.16× | |
| 04 | Central Java | ~400K | 1.13× | |
| 05 | South Sumatra | ~90K | 1.13× | |
| 06 | Riau Islands | ~40K | 1.11× | |
| 07 | Bangka-Belitung Islands | ~20K | 1.11× | |
| 08 | Riau | ~90K | 1.10× | |
| 09 | South Sulawesi | ~100K | 1.09× | |
| 10 | Jakarta | ~300K | 1.08× | |
| 11 | Bengkulu | ~30K | 1.08× | |
| 12 | West Java | ~600K | 1.05× | |
| 13 | Central Kalimantan | ~30K | 1.05× | |
| 14 | East Java | ~400K | 1.04× | |
| 15 | South Kalimantan | ~50K | 1.04× | |
| 16 | Lampung | ~70K | 1.02× | |
| 17 | East Kalimantan | ~60K | 1.02× | |
| 18 | North Sulawesi | ~40K | 1.02× | |
| 19 | Jambi | ~40K | 1.00× | |
| 20 | North Sumatra | ~200K | 0.98× | |
| 21 | West Sumatra | ~60K | 0.98× | |
| 22 | North Kalimantan | ~10K | 0.97× | |
| 23 | West Kalimantan | ~50K | 0.96× | |
| 24 | Southeast Sulawesi | ~20K | 0.96× | |
| 25 | West Sulawesi | ~10K | 0.96× | |
| 26 | West Papua | ~10K | 0.96× | |
| 27 | Central Sulawesi | ~30K | 0.95× | |
| 28 | Maluku | ~10K | 0.95× | |
| 29 | Papua (province) | ~20K | 0.93× | |
| 30 | Gorontalo (disambiguation)(2) | ~10K | 0.93× | |
| 31 | West Nusa Tenggara | ~40K | 0.91× | |
| 32 | East Nusa Tenggara | ~30K | 0.90× | |
| 33 | North Maluku | ~10K | 0.89× | |
| 34 | Aceh | ~40K | 0.78× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submission wrestling | Sports | 2.07× | ||
| 02 | Boating | Travel & Leisure | 1.92× | ||
| 03 | Pizza delivery | Food & Beverages | 1.84× | ||
| 04 | Non-fiction books | Literature | 1.74× | ||
| 05 | Reggae genres | Music & Radio | 1.69× | ||
| 06 | Browser games | Games | 1.68× | ||
| 07 | Casino games | Games | 1.67× | ||
| 08 | cinema 21 | Movies & TV | 1.63× | ||
| 09 | Word games | Games | 1.62× | ||
| 10 | Horseback riding | Sports | 1.62× | ||
| 11 | Portable media players | Technology & Electronics | 1.60× | ||
| 12 | Mission: Impossible | Movies & TV | 1.60× | ||
| 13 | Tabletop game | Games | 1.59× | ||
| 14 | Indonesia Super League | Sports | 1.59× | ||
| 15 | Snowboarding | Sports | 1.55× | ||
| 16 | Marathons | Sports | 1.54× | ||
| 17 | Bola (tabloid) | News | 1.52× | ||
| 18 | Mountain biking | Sports | 1.51× | ||
| 19 | Skiing | Sports | 1.51× | ||
| 20 | AFC Asian Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Individualism | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Design Affinity | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 0.79× |
Swimming has an estimated audience of 3,362,890 people in Indonesia, concentrated in West Java and East Java.
39.3% of Swimming fans are female, 60.7% are male, with an average age of 37.1 years.
Swimming fans show strongest brand affinity for Casino games (1.67×), Non-fiction books (1.74×), and Boating (1.92×) over the country average.
Swimming fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Non-fiction books (1.74×), Boating (1.92×), Browser games (1.68×), and Word games (1.62×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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