Rascasse Audience Intelligence

Swimming Audience in Indonesia

A data profile of the people who buy, follow and care about Swimming in Indonesia — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 3,362,890 people in Indonesia.

#9among Sport in Indonesia
#431among Topic in Indonesia
#44in Sports

The average Swimming fan in Indonesia is 37.1 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Casino games, Non-fiction books, Boating, with strongest over-indexing on Casino games (1.67× the country average).

Demographically, the Swimming audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Swimming fan in Indonesia is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Casino games.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Swimming profile in Indonesia.

Audience size
3.4M
in Indonesia
Gender
39.3%
60.7% male
Age
37.1
average years
Country rank
#582
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming fans

39.3% are female, 60.7% are male, average age 37.1.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Swimming audience in Indonesia
MetricValue
Female39.3%
Male60.7%
Average age37.1
Estimated audience size3,362,890
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Swimming audience in Indonesia
Age bracketShare%
16-1915%
20-2929%
30-3926%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Swimming audience comes from Indonesia.

Worldwide audience distribution share by country for Swimming
CountryShare
United States16.0%
Japan6.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Swimming fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K1.72×
02Banten~200K1.18×
03Special Region of Yogyakarta~70K1.16×
04Central Java~400K1.13×
05South Sumatra~90K1.13×
06Riau Islands~40K1.11×
07Bangka-Belitung Islands~20K1.11×
08Riau~90K1.10×
09South Sulawesi~100K1.09×
10Jakarta~300K1.08×
11Bengkulu~30K1.08×
12West Java~600K1.05×
13Central Kalimantan~30K1.05×
14East Java~400K1.04×
15South Kalimantan~50K1.04×
16Lampung~70K1.02×
17East Kalimantan~60K1.02×
18North Sulawesi~40K1.02×
19Jambi~40K1.00×
20North Sumatra~200K0.98×
21West Sumatra~60K0.98×
22North Kalimantan~10K0.97×
23West Kalimantan~50K0.96×
24Southeast Sulawesi~20K0.96×
25West Sulawesi~10K0.96×
26West Papua~10K0.96×
27Central Sulawesi~30K0.95×
28Maluku~10K0.95×
29Papua (province)~20K0.93×
30Gorontalo (disambiguation)(2)~10K0.93×
31West Nusa Tenggara~40K0.91×
32East Nusa Tenggara~30K0.90×
33North Maluku~10K0.89×
34Aceh~40K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming audience
#·InterestCategoryAffinity×
01Submission wrestlingSports2.07×
02BoatingTravel & Leisure1.92×
03Pizza deliveryFood & Beverages1.84×
04Non-fiction booksLiterature1.74×
05Reggae genresMusic & Radio1.69×
06Browser gamesGames1.68×
07Casino gamesGames1.67×
08cinema 21Movies & TV1.63×
09Word gamesGames1.62×
10Horseback ridingSports1.62×
11Portable media playersTechnology & Electronics1.60×
12Mission: ImpossibleMovies & TV1.60×
13Tabletop gameGames1.59×
14Indonesia Super LeagueSports1.59×
15SnowboardingSports1.55×
16MarathonsSports1.54×
17Bola (tabloid)News1.52×
18Mountain bikingSports1.51×
19SkiingSports1.51×
20AFC Asian CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.25×
Need for SecurityCONSERVATISM0.99×
IndividualismJOY0.92×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.65×
Design AffinityPREMIUM0.78×
PatriotismCONSERVATISM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Swimming have in Indonesia?

Swimming has an estimated audience of 3,362,890 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Swimming fans?

39.3% of Swimming fans are female, 60.7% are male, with an average age of 37.1 years.

03

Which brands do Swimming fans like most?

Swimming fans show strongest brand affinity for Casino games (1.67×), Non-fiction books (1.74×), and Boating (1.92×) over the country average.

04

Where do Swimming fans live in Indonesia?

Swimming fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Swimming fans also like?

Beyond Swimming itself, the audience over-indexes on Non-fiction books (1.74×), Boating (1.92×), Browser games (1.68×), and Word games (1.62×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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