A data profile of the people who buy, follow and care about Brown Thomas in Ireland — modelled from more than twelve digital signal sources. Brown Thomas has an estimated audience of 1,790,105 people in Ireland.
Brown Thomas has an estimated audience of 1,790,105 people in Ireland. 66.5% are female, 33.5% are male, average age 41.0. Top brand affinities: B&Q, House of Fraser, Folic acid, Superdrug, Harrods.
Top brand affinities include B&Q, House of Fraser, Folic acid, with strongest over-indexing on B&Q (1.55× the country average).
Demographically, the Brown Thomas audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Brown Thomas fan in Ireland is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for B&Q.
The key figures that characterise the Brown Thomas profile in Ireland.
66.5% are female, 33.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.0 |
| Estimated audience size | 1,790,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Brown Thomas audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 70.3% |
| United Kingdom | 17.1% |
| United States | 4.4% |
The strongest cross-interests of the Brown Thomas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.81× | ||
| 02 | Maje | Shopping | 1.80× | ||
| 03 | Dunelm | Home & Garden | 1.67× | ||
| 04 | Joules | Fashion & Accessoires | 1.66× | ||
| 05 | House of Fraser | Fashion & Accessoires | 1.65× | ||
| 06 | Kérastase | Beauty & Wellness | 1.63× | ||
| 07 | Haven Holidays | Travel & Leisure | 1.62× | ||
| 08 | Matalan | Shopping | 1.62× | ||
| 09 | Superdrug | Shopping | 1.59× | ||
| 10 | Folic acid | Health | 1.58× | ||
| 11 | B&Q | Shopping | 1.55× | ||
| 12 | Harrods | Shopping | 1.55× | ||
| 13 | Edinburgh | Travel & Leisure | 1.55× | ||
| 14 | Australian Shepherd | Pets & Animals | 1.55× | ||
| 15 | Loose Women | Movies & TV | 1.55× | ||
| 16 | Labrador | Pets & Animals | 1.54× | ||
| 17 | COS | Shopping | 1.53× | ||
| 18 | Target Corporation | Shopping | 1.53× | ||
| 19 | Asda | Shopping | 1.51× | ||
| 20 | Anthropologie | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Price Sensitivity | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Brown Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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