A data profile of the people who buy, follow and care about County town in Ireland — modelled from more than twelve digital signal sources. County town has an estimated audience of 866,400 people in Ireland.
County town has an estimated audience of 866,400 people in Ireland. 0.0% are female, 100.0% are male, average age 34.8. Top brand affinities: Hardware store, Convenience store, Mineral water, Filling station, Husqvarna.
Top brand affinities include Hardware store, Convenience store, Mineral water, with strongest over-indexing on Hardware store (1.56× the country average).
Demographically, the County town audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical County town fan in Ireland is more male, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hardware store.
The key figures that characterise the County town profile in Ireland.
0.0% are female, 100.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 34.8 |
| Estimated audience size | 866,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 42% | |
| 30-39 | 58% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide County town audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 63.0% |
| Ireland | 15.5% |
| United States | 10.2% |
The strongest cross-interests of the County town audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dunlop Tyres | Cars & Mobility | 1.72× | ||
| 02 | Disney on Ice | Travel & Leisure | 1.70× | ||
| 03 | Toronto Blue Jays | Sports | 1.66× | ||
| 04 | Volkswagen Beetle | Cars & Mobility | 1.64× | ||
| 05 | Luc Besson | Movies & TV | 1.64× | ||
| 06 | Ford Ka | Cars & Mobility | 1.64× | ||
| 07 | Radisson Hotels | Travel & Leisure | 1.59× | ||
| 08 | Tampa Bay Buccaneers | Sports | 1.59× | ||
| 09 | Mineral water | Food & Beverages | 1.58× | ||
| 10 | Hardware store | Home & Garden | 1.56× | ||
| 11 | Volkswagen Touareg | Cars & Mobility | 1.56× | ||
| 12 | Husqvarna | Home & Garden | 1.55× | ||
| 13 | Filling station | Cars & Mobility | 1.53× | ||
| 14 | Sheraton Hotels and Resorts | Travel & Leisure | 1.53× | ||
| 15 | Lindt & Sprüngli | Food & Beverages | 1.53× | ||
| 16 | Volkswagen Touran | Cars & Mobility | 1.52× | ||
| 17 | Convenience store | Food & Beverages | 1.51× | ||
| 18 | Costume party | Arts & Culture | 1.51× | ||
| 19 | Toyota Avensis | Cars & Mobility | 1.51× | ||
| 20 | Opel Combo | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Family Orientation | CONSERVATISM | 1.26× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for County town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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