A data profile of the people who buy, follow and care about County town in United Kingdom — modelled from more than twelve digital signal sources. County town has an estimated audience of 3,530,968 people in United Kingdom.
The average County town fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Mineral water, Garden centre, Zoo, with strongest over-indexing on Mineral water (2.73× the country average).
Demographically, the County town audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical County town fan in United Kingdom is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.
The key figures that characterise the County town profile in United Kingdom.
64.1% are female, 35.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.3 |
| Estimated audience size | 3,530,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide County town audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 63.0% |
| Ireland | 15.5% |
| United States | 10.2% |
Where the County town audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.16× | |
| 02 | West Midlands | ~200K | 1.15× | |
| 03 | South West | ~300K | 1.06× | |
| 04 | South East | ~500K | 1.04× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | East Midlands | ~200K | 1.00× | |
| 07 | North East | ~100K | 1.00× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | East of England | ~300K | 0.97× | |
| 10 | Yorkshire and the Humber | ~300K | 0.95× | |
| 11 | Scotland | ~300K | 0.94× | |
| 12 | North West | ~300K | 0.92× |
The strongest cross-interests of the County town audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.73× | ||
| 02 | Fertilizer | Home & Garden | 2.33× | ||
| 03 | Cappuccino | Food & Beverages | 2.17× | ||
| 04 | Hardware store | Home & Garden | 1.95× | ||
| 05 | Employment agency | Business & Career | 1.89× | ||
| 06 | Christmas market | Food & Beverages | 1.85× | ||
| 07 | Convenience store | Food & Beverages | 1.79× | ||
| 08 | Garden centre | Home & Garden | 1.78× | ||
| 09 | Butcher | Food & Beverages | 1.77× | ||
| 10 | Hypermarket | Shopping | 1.76× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 12 | Cider | Food & Beverages | 1.69× | ||
| 13 | Public transport | Cars & Mobility | 1.66× | ||
| 14 | Microwave oven | Home & Garden | 1.60× | ||
| 15 | Rail transport | Travel & Leisure | 1.58× | ||
| 16 | Zoo | Kids & Family | 1.57× | ||
| 17 | Air pollution | Health | 1.57× | ||
| 18 | Veterinary medicine | Business & Career | 1.54× | ||
| 19 | Pharmacy | Business & Career | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Tradition | CONSERVATISM | 1.34× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.76× |
County town has an estimated audience of 3,530,968 people in United Kingdom, concentrated in England and South East.
64.1% of County town fans are female, 35.9% are male, with an average age of 42.3 years.
County town fans show strongest brand affinity for Mineral water (2.73×), Garden centre (1.78×), and Zoo (1.57×) over the country average.
County town fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond County town itself, the audience over-indexes on Garden centre (1.78×), Zoo (1.57×), Cappuccino (2.17×), and Public transport (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for County town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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