A data profile of the people who buy, follow and care about County town in United States — modelled from more than twelve digital signal sources. County town has an estimated audience of 571,652 people in United States.
The average County town fan in United States is 42.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Microwave oven, Non-alcoholic beverage, Hardware store, with strongest over-indexing on Microwave oven (3.3× the country average).
Demographically, the County town audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical County town fan in United States is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the County town profile in United States.
68.1% are female, 31.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.8 |
| Estimated audience size | 571,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 21% |
of the worldwide County town audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 63.0% |
| Ireland | 15.5% |
| United States | 10.2% |
Where the County town audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~2K | 2.15× | |
| 02 | Delaware | ~2K | 1.47× | |
| 03 | New Hampshire | ~3K | 1.22× | |
| 04 | Maine | ~2K | 1.16× | |
| 05 | Washington, District of Columbia | ~2K | 1.11× | |
| 06 | Nebraska | ~3K | 1.08× | |
| 07 | New Mexico | ~3K | 1.08× | |
| 08 | Arkansas | ~5K | 1.06× | |
| 09 | Idaho | ~3K | 1.06× | |
| 10 | Kansas | ~5K | 1.05× | |
| 11 | Rhode Island | ~2K | 1.05× | |
| 12 | Louisiana | ~7K | 1.02× | |
| 13 | Mississippi | ~5K | 1.02× | |
| 14 | Iowa | ~5K | 1.01× | |
| 15 | Oklahoma | ~6K | 1.00× | |
| 16 | West Virginia | ~3K | 1.00× | |
| 17 | Hawaii | ~2K | 1.00× | |
| 18 | South Dakota | ~1K | 1.00× | |
| 19 | Alaska | ~1K | 1.00× | |
| 20 | North Dakota | ~1K | 1.00× | |
| 21 | Connecticut | ~6K | 0.99× | |
| 22 | Montana | ~2K | 0.99× | |
| 23 | Kentucky | ~7K | 0.98× | |
| 24 | Nevada | ~5K | 0.98× | |
| 25 | Utah | ~5K | 0.98× | |
| 26 | Alabama | ~8K | 0.97× | |
| 27 | Oregon | ~6K | 0.96× | |
| 28 | South Carolina | ~8K | 0.95× | |
| 29 | Colorado | ~8K | 0.94× | |
| 30 | Indiana | ~10K | 0.93× | |
| 31 | Missouri | ~9K | 0.93× | |
| 32 | Wisconsin | ~8K | 0.93× | |
| 33 | Minnesota | ~8K | 0.93× | |
| 34 | Tennessee | ~10K | 0.92× | |
| 35 | Maryland | ~9K | 0.91× | |
| 36 | Arizona | ~10K | 0.90× | |
| 37 | Washington | ~10K | 0.90× | |
| 38 | Massachusetts | ~10K | 0.90× | |
| 39 | Michigan | ~10K | 0.89× | |
| 40 | New Jersey | ~10K | 0.89× | |
| 41 | North Carolina | ~20K | 0.88× | |
| 42 | Virginia | ~10K | 0.88× | |
| 43 | Pennsylvania | ~20K | 0.87× | |
| 44 | Ohio | ~20K | 0.87× | |
| 45 | Georgia | ~20K | 0.87× | |
| 46 | Illinois | ~20K | 0.86× | |
| 47 | Florida | ~30K | 0.83× | |
| 48 | New York | ~30K | 0.80× | |
| 49 | Texas | ~40K | 0.77× | |
| 50 | California | ~50K | 0.73× |
The strongest cross-interests of the County town audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 4.08× | ||
| 02 | Boston Bruins | Sports | 3.79× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.74× | ||
| 04 | Garden centre | Home & Garden | 3.68× | ||
| 05 | Microwave oven | Home & Garden | 3.30× | ||
| 06 | Cappuccino | Food & Beverages | 3.11× | ||
| 07 | Hypermarket | Shopping | 2.84× | ||
| 08 | Convenience store | Food & Beverages | 2.71× | ||
| 09 | Rail transport | Travel & Leisure | 2.70× | ||
| 10 | Hardware store | Home & Garden | 2.62× | ||
| 11 | Weather forecasting | Home & Garden | 2.52× | ||
| 12 | United Parcel Service | Business & Career | 2.24× | ||
| 13 | Britney Spears | Music & Radio | 2.17× | ||
| 14 | Career development | Business & Career | 2.16× | ||
| 15 | Charitable organization | Politics & Society | 2.14× | ||
| 16 | Innovation | Business & Career | 1.97× | ||
| 17 | Pharmacy | Business & Career | 1.83× | ||
| 18 | Veterinary medicine | Business & Career | 1.78× | ||
| 19 | Discount stores | Shopping | 1.70× | ||
| 20 | Nonprofit organization | Politics & Society | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.59× | |
| Community Orientation | OPEN | 2.14× | |
| Convenience Orientation | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Indulgence | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.74× |
County town has an estimated audience of 571,652 people in United States, concentrated in California and Texas.
68.1% of County town fans are female, 31.9% are male, with an average age of 42.8 years.
County town fans show strongest brand affinity for Microwave oven (3.3×), Non-alcoholic beverage (3.74×), and Hardware store (2.62×) over the country average.
County town fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond County town itself, the audience over-indexes on Non-alcoholic beverage (3.74×), Hardware store (2.62×), Mineral water (4.08×), and United Parcel Service (2.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for County town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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