A data profile of the people who buy, follow and care about India Today in India — modelled from more than twelve digital signal sources. India Today has an estimated audience of 6,082,260 people in India.
The average India Today fan in India is 32.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
The key figures that characterise the India Today profile in India.
19.9% are female, 80.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 32.9 |
| Estimated audience size | 6,082,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide India Today audience comes from India.
| Country | Share |
|---|---|
| India | 62.9% |
| United States | 8.5% |
| United Arab Emirates | 3.9% |
Where the India Today audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~500K | 2.99× | |
| 02 | Goa | ~20K | 2.57× | |
| 03 | Tamil Nadu | ~300K | 1.94× | |
| 04 | Jammu and Kashmir | ~50K | 1.74× | |
| 05 | Maharashtra | ~500K | 1.69× | |
| 06 | Telangana | ~100K | 1.66× | |
| 07 | Haryana | ~90K | 1.21× | |
| 08 | West Bengal | ~200K | 1.19× | |
| 09 | Meghalaya | ~7K | 1.16× | |
| 10 | Kerala | ~100K | 1.14× | |
| 11 | Odisha | ~70K | 1.06× | |
| 12 | Gujarat | ~100K | 0.83× | |
| 13 | Andhra Pradesh | ~60K | 0.82× | |
| 14 | Uttarakhand | ~20K | 0.82× | |
| 15 | Sikkim | ~2K | 0.81× | |
| 16 | Nagaland | ~3K | 0.79× | |
| 17 | Assam | ~40K | 0.70× | |
| 18 | Uttar Pradesh | ~200K | 0.69× | |
| 19 | Manipur | ~5K | 0.65× | |
| 20 | Himachal Pradesh | ~10K | 0.61× | |
| 21 | Jharkhand | ~30K | 0.56× | |
| 22 | Chhattisgarh | ~20K | 0.56× | |
| 23 | Arunachal Pradesh | ~2K | 0.56× | |
| 24 | Tripura | ~5K | 0.55× | |
| 25 | Punjab (region) | ~40K | 0.53× | |
| 26 | Mizoram | ~2K | 0.51× | |
| 27 | Bihar | ~50K | 0.39× | |
| 28 | Rajasthan | ~50K | 0.37× | |
| 29 | Madhya Pradesh | ~40K | 0.33× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for India Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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