A data profile of the people who buy, follow and care about Madhubala in India — modelled from more than twelve digital signal sources. Madhubala has an estimated audience of 3,403,442 people in India.
Madhubala has an estimated audience of 3,403,442 people in India. 35.8% are female, 64.2% are male, average age 39.1. Top brand affinities: Scarlett Johansson, Christopher Nolan, Megan Fox, Christian Bale, Robert Pattinson.
Top brand affinities include Scarlett Johansson, Christopher Nolan, Megan Fox, with strongest over-indexing on Scarlett Johansson (9.88× the country average).
Demographically, the Madhubala audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Madhubala fan in India is more male, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Scarlett Johansson.
The key figures that characterise the Madhubala profile in India.
35.8% are female, 64.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.1 |
| Estimated audience size | 3,403,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Madhubala audience comes from India.
| Country | Share |
|---|---|
| India | 90.5% |
| United States | 3.4% |
| United Kingdom | 1.4% |
The strongest cross-interests of the Madhubala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 9.88× | ||
| 02 | Christopher Nolan | Movies & TV | 9.88× | ||
| 03 | Megan Fox | Movies & TV | 9.88× | ||
| 04 | Christian Bale | Movies & TV | 9.88× | ||
| 05 | American Airlines | Travel & Leisure | 9.88× | ||
| 06 | Pedro Pascal | Movies & TV | 9.88× | ||
| 07 | Natalie Portman | Movies & TV | 9.88× | ||
| 08 | Nicole Kidman | Movies & TV | 9.88× | ||
| 09 | Air France | Travel & Leisure | 9.88× | ||
| 10 | Matthew McConaughey | Movies & TV | 9.88× | ||
| 11 | Gal Gadot | Fashion & Accessoires | 9.88× | ||
| 12 | United Airlines | Travel & Leisure | 9.88× | ||
| 13 | Jason Momoa | Movies & TV | 9.88× | ||
| 14 | Michael B. Jordan | Movies & TV | 9.88× | ||
| 15 | Edward Norton | Movies & TV | 9.88× | ||
| 16 | Paul Walker | Movies & TV | 9.88× | ||
| 17 | Sylvester Stallone | Movies & TV | 9.88× | ||
| 18 | Robert Pattinson | Movies & TV | 9.73× | ||
| 19 | Emma Stone | Movies & TV | 8.58× | ||
| 20 | Chris Evans (actor) | Movies & TV | 8.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.00× | |
| Indulgence | JOY | 1.95× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Madhubala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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