Rascasse Audience Intelligence

Narendra Modi Audience in India

A data profile of the people who buy, follow and care about Narendra Modi in India — modelled from more than twelve digital signal sources. Narendra Modi has an estimated audience of 7,905,011 people in India.

Narendra Modi has an estimated audience of 7,905,011 people in India. 15.9% are female, 84.1% are male, average age 31.9. Top brand affinities: truecaller, Anthropology, Real property, Zoom!, Roman Reigns.

Top brand affinities include truecaller, Anthropology, Real property, with strongest over-indexing on truecaller (3.2× the country average).

Demographically, the Narendra Modi audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Narendra Modi fan in India is more male, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for truecaller.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Narendra Modi profile in India.

Audience size
7.9M
in India
Gender
15.9%
84.1% male
Age
31.9
average years
Country rank
#618
Person in India
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Narendra Modi fans

15.9% are female, 84.1% are male, average age 31.9.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Narendra Modi audience in India
MetricValue
Female15.9%
Male84.1%
Average age31.9
Estimated audience size7,905,011
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Narendra Modi audience in India
Age bracketShare%
16-1935%
20-2928%
30-3917%
40-4911%
50+8%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Narendra Modi audience comes from India.

Worldwide audience distribution share by country for Narendra Modi
CountryShare
India80.3%
United States6.4%
United Kingdom1.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Narendra Modi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Narendra Modi audience
#·InterestCategoryAffinity×
01truecallerInternet & Social Media3.20×
02Zoom!Business & Career3.20×
03Titanic (1997 film)Movies & TV3.20×
04Jim CarreyMovies & TV3.20×
05Brock LesnarSports3.20×
06M.I.A. (rapper)Music & Radio3.20×
07Edward NortonMovies & TV3.20×
08Roman ReignsSports3.08×
09WrestleManiaSports3.04×
10Emma StoneMovies & TV2.60×
11Bed sheetHome & Garden2.58×
12Las VegasTravel & Leisure2.51×
13United NationsPolitics & Society2.50×
14Real propertyHome & Garden2.24×
15PillowHome & Garden2.23×
16AnthropologyBusiness & Career2.04×
17MattressHome & Garden1.83×
18MacauTravel & Leisure1.71×
19OnePlusTechnology & Electronics1.55×
20ActivismPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Narendra Modi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Narendra Modi audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Career OrientationPOWER1.26×
Convenience OrientationPREMIUM1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Narendra Modi audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Design AffinityPREMIUM0.79×
ExtroversionTHRILL0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Narendra Modi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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