Rascasse Audience Intelligence

The Vampire Diaries Viewer Demographics in United States

The Vampire Diaries has an estimated audience of 4.4M people in United States.

#137among TV series in United States
#296among movies & series in United States#865in Movies & TV

The average The Vampire Diaries fan in United States is 32.4 years old, more female, and lives primarily in California.

Its fans are 6.4 years younger than the group average of 38.8.

Women make up 73.3% of the fan base, 17.6 percentage points more than the group average.

Compared with the other 4357 objects in TV series, The Vampire Diaries fans stand out for their interest in Paul Wesley, Joseph Morgan (actor) and Daniel Gillies.

Most fans live in California, Texas, Florida.

Top affinities include Paul Wesley, Joseph Morgan (actor), Daniel Gillies, with strongest over-indexing on Paul Wesley (37.37× the country average).

Demographically, the The Vampire Diaries audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Tradition.

The typical The Vampire Diaries fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Paul Wesley.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
73.3%♀
26.7% male
Age
32.4
average years
Country rank
#7613
among all objects in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Vampire Diaries viewers

73.3% are female, 26.7% are male, average age 32.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for The Vampire Diaries audience in United States
MetricValue
Female73.3%
Male26.7%
Average age32.4
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the The Vampire Diaries audience in United States
Age bracketShare%
16-2442%
25-3421%
35-4414%
45-5412%
55+10%
Fig. 04

Worldwide distribution

21.2%

of the worldwide The Vampire Diaries audience comes from United States.

Worldwide audience distribution share by country for The Vampire Diaries
CountryShare
United States21.2%
Germany11.6%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Vampire Diaries fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.49×
02Mississippi~60K1.44×
03Kentucky~80K1.42×
04Louisiana~80K1.32×
05Arkansas~50K1.31×
06West Virginia~30K1.26×
07Georgia~200K1.25×
08Oklahoma~60K1.24×
09Tennessee~100K1.22×
10Arizona~100K1.18×
11Texas~300K1.17×
12Missouri~90K1.13×
13Indiana~100K1.12×
14North Carolina~200K1.10×
15South Carolina~80K1.10×
16Florida~300K1.07×
17Ohio~200K1.04×
18Michigan~100K1.02×
19Utah~40K1.02×
20Kansas~40K1.01×
21New Mexico~30K0.99×
22Alaska~9K0.98×
23Pennsylvania~200K0.97×
24Idaho~20K0.97×
25Nevada~40K0.96×
26Nebraska~20K0.95×
27Iowa~40K0.94×
28California~500K0.93×
29Virginia~100K0.93×
30Maryland~70K0.93×
31South Dakota~10K0.91×
32Illinois~200K0.90×
33Rhode Island~10K0.90×
34New York~200K0.88×
35Connecticut~40K0.88×
36North Dakota~9K0.88×
37New Jersey~100K0.87×
38Wyoming~7K0.87×
39Washington~90K0.86×
40Oregon~50K0.86×
41Montana~10K0.86×
42Delaware~10K0.86×
43Wisconsin~70K0.85×
44New Hampshire~10K0.85×
45Massachusetts~80K0.84×
46Minnesota~60K0.84×
47Maine~10K0.84×
48Colorado~60K0.80×
49Vermont~6K0.76×
50Hawaii~10K0.72×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries, United States
0.72×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Vampire Diaries audience vs. the country average
#·InterestCategoryAffinity×
01Paul WesleyMovies & TV37.37×
02Joseph Morgan (actor)Movies & TV33.88×
03Daniel GilliesMovies & TV33.45×
04The Vampire Diaries (novel series)Literature31.70×
05A.N.T. FarmMovies & TV30.74×
06LegaciesMovies & TV25.35×
07Ian SomerhalderMovies & TV23.55×
08Torrey DeVittoFashion & Accessoires22.59×
09Sarah J. MaasLiterature22.15×
10Nina DobrevMovies & TV21.31×
11Love ActuallyMovies & TV19.50×
12True BloodMovies & TV14.21×
13Pride & Prejudice (2005 film)Movies & TV13.22×
14Gossip GirlMovies & TV11.59×
15Get Out (film)Movies & TV11.28×
16Jensen AcklesMovies & TV9.96×
17Dylan O'BrienMovies & TV6.78×
18Sabrina CarpenterMusic & Radio6.70×
19Catherine O'HaraMovies & TV5.06×
20Harry PotterMovies & TV3.45×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Vampire Diaries audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Vampire Diaries audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
TraditionCONSERVATISM1.22×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Vampire Diaries audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Luxury OrientationPREMIUM0.60×
Early Adopter MentalityPOWER0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

See The Vampire Diaries audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Vampire Diaries over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-vampire-diaries-2489” · Methodology