A data profile of the people who buy, follow and care about ANSA.it in Italy — modelled from more than twelve digital signal sources. ANSA.it has an estimated audience of 2,536,799 people in Italy.
The average ANSA.it fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Demographically, the ANSA.it audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The key figures that characterise the ANSA.it profile in Italy.
50.6% are female, 49.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.1 |
| Estimated audience size | 2,536,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide ANSA.it audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 91.9% |
| Switzerland | 1.2% |
| Germany | 0.8% |
Where the ANSA.it audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 2.19× | |
| 02 | Liguria | ~90K | 1.24× | |
| 03 | Tuscany | ~200K | 1.14× | |
| 04 | Marche | ~70K | 1.12× | |
| 05 | Trentino-Alto Adige/Südtirol | ~50K | 1.12× | |
| 06 | Abruzzo | ~60K | 1.08× | |
| 07 | Veneto | ~200K | 1.03× | |
| 08 | Sardinia | ~70K | 1.02× | |
| 09 | Emilia-Romagna | ~200K | 1.01× | |
| 10 | Lazio | ~300K | 0.95× | |
| 11 | Piedmont | ~200K | 0.94× | |
| 12 | Umbria | ~40K | 0.90× | |
| 13 | Friuli-Venezia Giulia | ~40K | 0.86× | |
| 14 | Sicilia | ~200K | 0.85× | |
| 15 | Lombardy | ~400K | 0.83× | |
| 16 | Molise | ~10K | 0.83× | |
| 17 | Calabria | ~60K | 0.79× | |
| 18 | Puglia | ~100K | 0.74× | |
| 19 | Basilicata | ~20K | 0.69× | |
| 20 | Campania | ~200K | 0.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Pet Ownership | JOY | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.00× | |
| Community Orientation | OPEN | 0.00× | |
| Individualism | JOY | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for ANSA.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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