A data profile of the people who buy, follow and care about BAO Publishing in Italy — modelled from more than twelve digital signal sources. BAO Publishing has an estimated audience of 74,368 people in Italy.
The average BAO Publishing fan in Italy is 35.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include True Detective, Children's literature, Better Call Saul, with strongest over-indexing on True Detective (10.67× the country average).
Demographically, the BAO Publishing audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical BAO Publishing fan in Italy is balanced, around 35.0 years old, with strong Individualism tendencies and a notable affinity for True Detective.
The key figures that characterise the BAO Publishing profile in Italy.
48.5% are female, 51.5% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 35.0 |
| Estimated audience size | 74,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 32% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide BAO Publishing audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.3% |
| Germany | 0.5% |
| United States | 0.3% |
Where the BAO Publishing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~8K | 1.55× | |
| 02 | Emilia-Romagna | ~8K | 1.43× | |
| 03 | Tuscany | ~7K | 1.37× | |
| 04 | Lazio | ~10K | 1.36× | |
| 05 | Liguria | ~3K | 1.25× | |
| 06 | Lombardy | ~10K | 1.19× | |
| 07 | Marche | ~2K | 1.19× | |
| 08 | Veneto | ~6K | 1.11× | |
| 09 | Umbria | ~1K | 1.02× | |
| 10 | Basilicata | <1K | 1.02× | |
| 11 | Friuli-Venezia Giulia | ~1K | 0.97× | |
| 12 | Aosta Valley | <1K | 0.97× | |
| 13 | Molise | <1K | 0.94× | |
| 14 | Puglia | ~4K | 0.88× | |
| 15 | Abruzzo | ~1K | 0.87× | |
| 16 | Trentino-Alto Adige/Südtirol | ~1K | 0.84× | |
| 17 | Sardinia | ~2K | 0.82× | |
| 18 | Campania | ~6K | 0.79× | |
| 19 | Calabria | ~2K | 0.79× | |
| 20 | Sicilia | ~5K | 0.76× |
The strongest cross-interests of the BAO Publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 10.67× | ||
| 02 | Dark (TV series) | Movies & TV | 9.60× | ||
| 03 | Better Call Saul | Movies & TV | 9.34× | ||
| 04 | Muji | Home & Garden | 7.34× | ||
| 05 | Children's literature | Literature | 6.56× | ||
| 06 | Tom Hardy | Movies & TV | 6.28× | ||
| 07 | Banksy | Arts & Culture | 5.27× | ||
| 08 | Individualism | Politics & Society | 5.17× | ||
| 09 | David Bowie | Music & Radio | 4.58× | ||
| 10 | Fair trade | Business & Career | 4.39× | ||
| 11 | Subscription business model | Shopping | 3.70× | ||
| 12 | Film festival | Movies & TV | 3.35× | ||
| 13 | Art exhibition | Arts & Culture | 2.91× | ||
| 14 | Anne Hathaway | Movies & TV | 2.81× | ||
| 15 | TicketOne | Travel & Leisure | 2.52× | ||
| 16 | Role-playing games | Games | 2.38× | ||
| 17 | Fine art | Business & Career | 2.15× | ||
| 18 | Nonprofit organization | Politics & Society | 2.13× | ||
| 19 | Contemporary art | Arts & Culture | 1.97× | ||
| 20 | Art museum | Arts & Culture | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.12× | |
| Convenience Orientation | PREMIUM | 2.63× | |
| Urban Lifestyle | OPEN | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.18× | |
| Need for Security | CONSERVATISM | 0.35× | |
| Risk Appetite | THRILL | 0.38× |
BAO Publishing's target market in Italy covers an estimated 74,368 people, concentrated in Lombardy and Lazio.
48.5% of the BAO Publishing audience are female, 51.5% are male, with an average age of 35.0 years.
BAO Publishing fans show strongest brand affinity for True Detective (10.67×), Children's literature (6.56×), and Better Call Saul (9.34×) over the country average.
BAO Publishing fans in Italy are most concentrated in Lombardy (reach ~10K), Lazio (reach ~10K), and Emilia-Romagna (reach ~8K). These three regions account for the largest share of the active audience.
Beyond BAO Publishing itself, the audience over-indexes on Children's literature (6.56×), Better Call Saul (9.34×), Subscription business model (3.7×), and TicketOne (2.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for BAO Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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