A data profile of the people who buy, follow and care about Mercedes-Benz G-Class in Italy — modelled from more than twelve digital signal sources. Mercedes-Benz G-Class has an estimated audience of 1,058 people in Italy.
The average Mercedes-Benz G-Class fan in Italy is 36.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include AutoScout24, BMW 3 Series (E36), BMW 3 Series (E46), with strongest over-indexing on AutoScout24 (5.64× the country average).
Demographically, the Mercedes-Benz G-Class audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mercedes-Benz G-Class fan in Italy is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Mercedes-Benz G-Class profile in Italy.
30.1% are female, 69.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 36.7 |
| Estimated audience size | 1,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Mercedes-Benz G-Class audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Spain | 9.4% |
| India | 7.2% |
Where the Mercedes-Benz G-Class audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | <1K | 1.12× | |
| 02 | Umbria | <1K | 1.04× | |
| 03 | Molise | <1K | 1.04× | |
| 04 | Aosta Valley | <1K | 1.02× | |
| 05 | Abruzzo | <1K | 1.01× | |
| 06 | Trentino-Alto Adige/Südtirol | <1K | 1.01× | |
| 07 | Friuli-Venezia Giulia | <1K | 1.01× | |
| 08 | Calabria | <1K | 0.99× | |
| 09 | Liguria | <1K | 0.98× | |
| 10 | Sardinia | <1K | 0.98× | |
| 11 | Marche | <1K | 0.98× | |
| 12 | Tuscany | <1K | 0.95× | |
| 13 | Piedmont | <1K | 0.94× | |
| 14 | Puglia | <1K | 0.94× | |
| 15 | Sicilia | <1K | 0.93× | |
| 16 | Emilia-Romagna | <1K | 0.93× | |
| 17 | Veneto | <1K | 0.93× | |
| 18 | Lombardy | <1K | 0.92× | |
| 19 | Campania | <1K | 0.91× | |
| 20 | Lazio | <1K | 0.88× |
The strongest cross-interests of the Mercedes-Benz G-Class audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mercedes-Benz Sprinter | Cars & Mobility | 29.04× | ||
| 02 | BMW 3 Series (E36) | Cars & Mobility | 23.14× | ||
| 03 | BMW 3 Series (E46) | Cars & Mobility | 23.10× | ||
| 04 | Lamborghini Urus | Cars & Mobility | 20.24× | ||
| 05 | Toyota Hilux | Cars & Mobility | 15.50× | ||
| 06 | BMW X6 | Cars & Mobility | 14.00× | ||
| 07 | Full-size car | Cars & Mobility | 12.65× | ||
| 08 | Porsche Cayenne | Cars & Mobility | 12.07× | ||
| 09 | Toyota Land Cruiser | Cars & Mobility | 11.93× | ||
| 10 | Audi A4 | Cars & Mobility | 11.81× | ||
| 11 | Mercedes-Benz GLA-Class | Cars & Mobility | 10.28× | ||
| 12 | Van | Cars & Mobility | 9.55× | ||
| 13 | BMW 3 Series | Cars & Mobility | 9.30× | ||
| 14 | Audi Q3 | Cars & Mobility | 7.96× | ||
| 15 | Range Rover | Cars & Mobility | 6.60× | ||
| 16 | Used car | Cars & Mobility | 5.91× | ||
| 17 | AutoScout24 | Cars & Mobility | 5.64× | ||
| 18 | Plug-in hybrid | Cars & Mobility | 5.58× | ||
| 19 | Hybrids | Cars & Mobility | 4.01× | ||
| 20 | Transport | Cars & Mobility | 3.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.66× | |
| Luxury Orientation | PREMIUM | 2.21× | |
| DIY Mentality | THRILL | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.94× |
Mercedes-Benz G-Class has an estimated audience of 1,058 people in Italy, concentrated in Lombardy and Lazio.
30.1% of Mercedes-Benz G-Class fans are female, 69.9% are male, with an average age of 36.7 years.
Mercedes-Benz G-Class fans show strongest brand affinity for AutoScout24 (5.64×), BMW 3 Series (E36) (23.14×), and BMW 3 Series (E46) (23.1×) over the country average.
Mercedes-Benz G-Class fans in Italy are most concentrated in Lombardy (reach <1K), Lazio (reach <1K), and Campania (reach <1K). These three regions account for the largest share of the active audience.
Beyond Mercedes-Benz G-Class itself, the audience over-indexes on BMW 3 Series (E36) (23.14×), BMW 3 Series (E46) (23.1×), Lamborghini Urus (20.24×), and Used car (5.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mercedes-Benz G-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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