Top list · Italy

Top 52 Hardware stores in Italy

This curated ranking covers the 52 largest hardware stores in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Tecnomat, Leroy Merlin and Obi (store) lead the list with a combined estimated audience of 33M people. Across all 52 entries the average audience size is 664k, and the largest, Tecnomat, reaches around 20M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each hardware store, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 52, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 BALDUR-Garten 3.4k 36.8 76.2% Hardware store
27 BauMax 3.3k 45.0 23.6% Hardware store
28 Tractor Supply 3.3k Hardware store
29 Brico Dépôt 1.8k 41.4 53.6% Hardware store
30 Sonderpreis Baumarkt 1.5k 44.4 53.5% Hardware store
31 Sam's Club 773 37.8 41.8% Hardware store
32 Northern Tool 506 42.6 54.0% Hardware store
33 Fleet Farm 492 42.2 55.4% Hardware store
34 Floralux 487 44.6 51.8% Hardware store
35 Blain's Farm & Fleet 384 42.0 54.7% Hardware store
36 ZG Raiffeisen 252 43.9 48.5% Hardware store
37 V-Baumarkt 182 42.7 38.5% Hardware store
38 Aubuchon Hardware 165 47.1 62.2% Hardware store
39 Westlake Ace Hardware 161 42.8 54.4% Hardware store
40 Do it Best 160 42.7 54.4% Hardware store
41 Knauber 152 44.3 45.7% Hardware store
42 B1 Discount-Baumarkt 141 44.4 53.5% Hardware store
43 Stabilo Fachmarkt 126 43.9 48.3% Hardware store
44 BauSpezi 119 42.2 26.2% Hardware store
45 Mitre 10 New Zealand 117 31.4 93.9% Hardware store
46 BayWa Bau & Garten 85 42.7 38.5% Hardware store
47 Tractor Supply Company 81 42.5 22.8% Hardware store
48 Gander Outdoors 75 38.5 24.2% Hardware store
49 CoolStuff 58 36.3 36.7% Hardware store
50 K-rauta 52 36.5 44.2% Hardware store

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 52 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hardware store by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest hardware store in Italy?

Tecnomat currently leads with an estimated audience of 20M people in Italy.

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