Popularity ranking · Italy

The 100 most popular Movie / TV Show / Series in Italy

This curated ranking covers the 100 largest movie / tv show / series in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 11k movie / tv show / series tracked in Italy, the 100 ranked here account for the largest measured audience reach. Tgcom24, Message in a Bottle (film) and Harry Potter lead the list with a combined estimated audience of 70M people. Across all 100 entries the average audience size is 3.7M, and the largest, Tgcom24, reaches around 29M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each movie / tv show / series, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Q... (TV series) 3.8M
27 B&B: Bella y Bestia 3.7M 37.9 50.8% Telenovela
28 Affari tuoi 3.7M 41.3 68.6% TV series
29 Game of Thrones 3.6M 31.2 43.5% TV series
30 Cars (film) 3.5M Animation
31 Terra Nova (TV series) 3.5M 28.3 85.2% TV series
32 The White Lotus 3.4M 36.3 53.0% TV series
33 Ideal Home 3.4M
34 The Big Bang Theory 3.4M 33.8 51.1% TV series
35 Réseau des sports 3.3M 38.1 11.0%
36 Good Morning 3.1M 52.3 77.6%
37 Beetlejuice 3M 37.7 49.4% Video game
38 Che tempo che fa 3M 46.6 58.5% TV series
39 Godzilla 2.9M 34.1 45.3% Action
40 Wonder Woman 2.8M 28.9 43.9% Science Fiction & Fantasy
41 Bridgerton 2.8M 35.5 63.4% Romance
42 True Detective 2.7M 32.4 55.3% TV series
43 Supernatural 2.7M 41.3 58.8% TV series
44 House of the Dragon 2.6M 30.7 53.4% TV series
45 maury 2.6M 32.0 46.4%
46 A Knight of the Seven Kingdoms 2.5M 34.1 41.4% TV series
47 The Conjuring 2.5M 32.5 46.8% Horror
48 A Place in the Sun (film) 2.5M
49 Succession 2.4M 38.9 53.5% TV series
50 Spider-Man 2.3M 29.1 44.3% Animation

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular movie / tv show / series compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each movie / tv show / series by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest movie / tv show / series in Italy?

Tgcom24 currently leads with an estimated audience of 29M people in Italy.

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