A data profile of the people who buy, follow and care about ViaMichelin in Italy — modelled from more than twelve digital signal sources. ViaMichelin has an estimated audience of 3,649,348 people in Italy.
ViaMichelin has an estimated audience of 3,649,348 people in Italy.
The key figures that characterise the ViaMichelin profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 3,649,348 |
of the worldwide ViaMichelin audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 91.6% |
| Germany | 7.6% |
| United States | 0.9% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for ViaMichelin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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