Top 50 Internet & Social Media brands in Japan
This curated ranking covers the 50 largest internet & social media brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,386 internet & social media brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Instagram, TikTok and Yahoo! Japan lead the list with a combined estimated audience of 95,118,919 people. Across all 50 entries the average audience size is 8,401,254, and the largest, Instagram, reaches around 36,365,909 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
36,365,909 | 3.0% | Social media | Internet & Social Media |
| 2 |  TikTok |
34,532,077 | 5.1% | Social media | Internet & Social Media |
| 3 |  Yahoo! Japan |
24,220,933 | 67.4% | Internet & Social Media | |
| 4 |  Spotify |
22,253,182 | 5.3% | TV / music streaming | Internet & Social Media |
| 5 |  X |
22,233,650 | 3.6% | Social media | Internet & Social Media |
| 6 |  Social network |
21,350,903 | 3.5% | Lifestyle cluster | Internet & Social Media |
| 7 |  Gmail |
19,192,040 | 2.4% | Internet & Social Media | |
| 8 |  Google Maps |
17,327,992 | 3.6% | Internet & Social Media | |
| 9 |  Facebook |
14,706,534 | 2.2% | Social media | Internet & Social Media |
| 10 |  Internet meme |
14,263,217 | 7.2% | Content type | Internet & Social Media |
| 11 |  Instant messaging |
12,390,559 | 3.9% | Content type | Internet & Social Media |
| 12 |  Pinterest |
12,241,694 | 2.7% | Social media | Internet & Social Media |
| 13 |  Google |
11,005,551 | 1.9% | Search engine | Internet & Social Media |
| 14 |  Like button |
10,601,811 | 37.1% | Internet & Social Media | |
| 15 |  World Wide Web |
8,056,020 | 2.8% | Internet & Social Media | |
| 16 |  GitHub |
7,642,676 | 7.7% | Productivity | Internet & Social Media |
| 17 |  YouTube Music |
6,274,375 | 4.5% | TV / music streaming | Internet & Social Media |
| 18 |  Videography |
6,167,313 | 6.7% | Internet & Social Media | |
| 19 |  CanCam |
6,038,689 | 91.1% | Internet & Social Media | |
| 20 |  Selfie |
5,748,897 | 8.7% | Content type | Internet & Social Media |
| 21 |  WhatsApp |
5,731,820 | 1.0% | Social media | Internet & Social Media |
| 22 |  Wikipedia |
5,306,686 | 2.7% | Internet & Social Media | |
| 23 |  Funny Videos |
4,882,374 | 6.1% | Content type | Internet & Social Media |
| 24 |  Online marketplace |
4,706,522 | 4.4% | Internet & Social Media | |
| 25 |  Online |
4,698,313 | 4.6% | Lifestyle cluster | Internet & Social Media |
| 26 |  Bluesky |
4,559,285 | 6.3% | Social media | Internet & Social Media |
| 27 |  Tumblr |
4,544,424 | 6.6% | Social media | Internet & Social Media |
| 28 |  Yahoo! |
4,443,207 | 7.6% | Internet & Social Media | |
| 29 |  Internet celebrity |
4,247,109 | 3.9% | Content type | Internet & Social Media |
| 30 |  Google Chrome |
4,123,420 | 9.8% | Browser | Internet & Social Media |
| 31 |  Domain Name System |
4,061,697 | 2.6% | Internet & Social Media | |
| 32 |  Discord |
4,039,102 | 4.8% | Internet & Social Media | |
| 33 |  DNA (magazine) |
3,850,502 | 13.8% | Internet & Social Media | |
| 34 |  Viral video |
3,654,127 | 1.7% | Content type | Internet & Social Media |
| 35 |  Reddit |
3,635,992 | 2.0% | Social media | Internet & Social Media |
| 36 |  Wikia |
3,620,115 | 9.8% | Internet & Social Media | |
| 37 |  Influencer marketing |
3,602,760 | 5.6% | Content type | Internet & Social Media |
| 38 |  Meme |
3,539,670 | 1.6% | Content type | Internet & Social Media |
| 39 |  Video blog |
3,345,641 | 4.6% | Internet & Social Media | |
| 40 |  PubMed |
3,178,686 | 7.0% | Search engine | Internet & Social Media |
| 41 |  Funny Pets |
3,166,079 | 15.4% | Content type | Internet & Social Media |
| 42 |  GeoGuessr |
2,954,910 | 4.7% | Internet & Social Media | |
| 43 |  Flickr |
2,735,481 | 8.2% | Social media | Internet & Social Media |
| 44 |  Tinder |
2,501,025 | 5.2% | Dating | Internet & Social Media |
| 45 |  Telegram (software) |
2,371,802 | 1.4% | Communication | Internet & Social Media |
| 46 |  BeReal |
2,338,942 | 26.3% | Internet & Social Media | |
| 47 |  Patreon |
1,961,522 | 6.1% | Internet & Social Media | |
| 48 |  Google Analytics |
1,939,414 | 6.5% | Internet & Social Media | |
| 49 |  Skype |
1,911,333 | 4.4% | Communication | Internet & Social Media |
| 50 |  Google Docs |
1,796,743 | 1.1% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in Japan?
Instagram currently leads with an estimated audience of 36,365,909 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.