Top 50 News brands in Japan
This curated ranking covers the 50 largest news brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,052 news brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. MSN, Sarpsborg Arbeiderblad and Online newspaper lead the list with a combined estimated audience of 26,482,522 people. Across all 50 entries the average audience size is 1,862,459, and the largest, MSN, reaches around 16,101,786 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each news brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  MSN |
16,101,786 | 8.6% | News | |
| 2 |  Sarpsborg Arbeiderblad |
6,211,336 | 24.6% | News | |
| 3 |  Online newspaper |
4,169,400 | 2.1% | News | News |
| 4 |  New Era (Namibia) |
3,444,727 | 30.7% | News | |
| 5 |  Algemeen Dagblad |
3,297,514 | 5.1% | Newspaper | News |
| 6 |  Yahoo! News |
2,781,658 | 6.0% | News | |
| 7 |  Daily News and Analysis |
2,740,271 | 13.3% | Newspaper | News |
| 8 |  Celebrity Gossip |
2,726,124 | 19.8% | News | |
| 9 |  Dernières Nouvelles d'Alsace |
2,559,237 | 7.4% | Newspaper | News |
| 10 |  G1 (Rede Globo) |
2,457,786 | 17.8% | News | |
| 11 |  Time (magazine) |
2,431,944 | 5.1% | News | |
| 12 |  Jyllands-Posten |
2,427,046 | 20.2% | Newspaper | News |
| 13 |  New Era (magazine) |
1,884,869 | 17.7% | News | |
| 14 |  Numéro |
1,791,573 | 21.2% | News | |
| 15 |  Asahi Shimbun |
1,741,028 | 83.8% | Newspaper | News |
| 16 |  The Times (Shreveport) |
1,719,305 | 16.3% | Newspaper | News |
| 17 |  Local news |
1,633,561 | 1.0% | News | |
| 18 |  News magazine |
1,618,643 | 1.3% | News | |
| 19 |  Le Figaro |
1,600,877 | 6.1% | Newspaper | News |
| 20 |  Mainichi Shimbun |
1,505,477 | 96.2% | Newspaper | News |
| 21 |  Journalist |
1,471,014 | 1.3% | News | |
| 22 |  Nepali Times |
1,441,290 | 23.6% | Newspaper | News |
| 23 |  Electronic publishing |
1,310,409 | 0.9% | News | |
| 24 |  Globes |
1,275,579 | 10.7% | News | |
| 25 |  B.Z. (newspaper) |
1,247,822 | 19.5% | Newspaper | News |
| 26 |  VnExpress |
1,232,176 | 7.0% | News | |
| 27 |  The Times |
1,214,538 | 5.5% | Newspaper | News |
| 28 |  The Journal Standard |
1,207,082 | 89.1% | Newspaper | News |
| 29 |  The Huffington Post |
1,162,037 | 5.3% | News | News |
| 30 |  Google News |
1,150,987 | 1.5% | News | |
| 31 |  Star (Turkish newspaper) |
1,090,918 | 5.6% | News | |
| 32 |  Oggi |
1,012,579 | 16.3% | News | |
| 33 |  OK! |
947,358 | 5.7% | News | |
| 34 |  Newsweek |
934,656 | 5.1% | News | |
| 35 |  The Wall Street Journal |
903,647 | 9.6% | Newspaper | News |
| 36 |  The Guardian |
866,431 | 1.6% | Newspaper | News |
| 37 |  Yomiuri Shimbun |
821,226 | 86.2% | Newspaper | News |
| 38 |  NBCNews.com |
783,775 | 6.5% | News | |
| 39 |  Japan Today |
783,085 | 68.6% | News | |
| 40 |  The Grio |
770,573 | 17.0% | News | |
| 41 |  Resumé (magazine) |
763,792 | 4.3% | Newspaper | News |
| 42 |  Helsingin Sanomat |
746,897 | 6.1% | Newspaper | News |
| 43 |  Ara (newspaper) |
698,699 | 8.5% | News | |
| 44 |  Financial Times |
661,621 | 3.8% | Newspaper | News |
| 45 |  Fashion journalism |
659,118 | 12.3% | News | |
| 46 |  Interview (magazine) |
651,817 | 7.3% | News | |
| 47 |  Ynet |
642,964 | 2.7% | News | |
| 48 |  USA Today |
617,047 | 1.5% | Newspaper | News |
| 49 |  Göteborgs-Posten |
606,791 | 4.2% | Newspaper | News |
| 50 |  Now (newspaper) |
602,904 | 4.4% | Newspaper | News |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each news brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest news brand in Japan?
MSN currently leads with an estimated audience of 16,101,786 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.