Top 50 Games brands in South Korea
This curated ranking covers the 50 largest games brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,667 games brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Games, Video games and Online games lead the list with a combined estimated audience of 15,687,326 people. Across all 50 entries the average audience size is 1,687,294, and the largest, Games, reaches around 7,804,667 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Games |
7,804,667 | 0.9% | Lifestyle cluster | Games |
| 2 |  Video games |
4,476,808 | 0.8% | Gaming genre | Games |
| 3 |  Online games |
3,405,851 | 1.2% | Gaming genre | Games |
| 4 |  Toys |
3,332,917 | 1.0% | Games | |
| 5 |  Ultimate Fighting Championship (video game) |
3,252,166 | 1.9% | Games | |
| 6 |  Mobile game |
2,872,297 | 1.0% | Gaming genre | Games |
| 7 |  Role-playing games |
2,842,949 | 1.6% | Gaming genre | Games |
| 8 |  Massively multiplayer online role-playing games |
2,678,119 | 2.2% | Gaming genre | Games |
| 9 |  First-person shooter games |
2,496,740 | 1.0% | Gaming genre | Games |
| 10 |  Action games |
2,362,613 | 1.6% | Gaming genre | Games |
| 11 |  Massively multiplayer online games |
2,334,582 | 2.0% | Gaming genre | Games |
| 12 |  Adventure game |
2,314,298 | 1.9% | Gaming genre | Games |
| 13 |  Action-adventure game |
2,298,805 | 2.4% | Gaming genre | Games |
| 14 |  Strategy games |
2,296,842 | 2.0% | Gaming genre | Games |
| 15 |  Action role-playing game |
2,197,033 | 3.0% | Gaming genre | Games |
| 16 |  Gamer |
1,895,115 | 0.9% | Games | |
| 17 |  Board games |
1,776,786 | 1.4% | Gaming genre | Games |
| 18 |  PC game |
1,701,587 | 1.4% | Games | |
| 19 |  Puzzle video games |
1,700,784 | 1.1% | Gaming genre | Games |
| 20 |  Simulation games |
1,661,554 | 1.8% | Gaming genre | Games |
| 21 |  Gambling |
1,537,072 | 0.7% | Games | |
| 22 |  Real-time strategy |
1,524,015 | 1.7% | Gaming genre | Games |
| 23 |  Strategy video game |
1,519,006 | 2.0% | Games | |
| 24 |  Card games |
1,444,457 | 0.8% | Gaming genre | Games |
| 25 |  Cosplay |
1,424,257 | 1.8% | Games | |
| 26 |  League of Legends |
1,403,580 | 1.8% | Online game | Games |
| 27 |  Sports games |
1,345,904 | 1.1% | Gaming genre | Games |
| 28 |  Pokémon (video game series) |
1,275,675 | 2.4% | Action-Adventure | Games |
| 29 |  Browser games |
1,238,217 | 2.1% | Gaming genre | Games |
| 30 |  Racing games |
1,173,529 | 1.2% | Gaming genre | Games |
| 31 |  Tabletop game |
1,163,648 | 1.3% | Gaming genre | Games |
| 32 |  Word games |
1,001,329 | 1.4% | Gaming genre | Games |
| 33 |  Online poker |
862,851 | 0.8% | Gaming genre | Games |
| 34 |  Tabletop role-playing game |
848,857 | 1.8% | Gaming genre | Games |
| 35 |  Exhibition game |
829,572 | 1.0% | Gaming genre | Games |
| 36 |  Steam |
823,235 | 0.7% | Games | |
| 37 |  Video game developer |
816,649 | 2.1% | Games | |
| 38 |  Roblox |
795,430 | 0.6% | Video game | Games |
| 39 |  Casual game |
755,182 | 1.4% | Gaming genre | Games |
| 40 |  Casino games |
720,105 | 0.8% | Gaming genre | Games |
| 41 |  Collectible card game |
673,606 | 1.4% | Gaming genre | Games |
| 42 |  Gaming |
671,665 | 0.9% | Games | |
| 43 |  Turn-based strategy |
669,292 | 3.2% | Gaming genre | Games |
| 44 |  Nintendo |
652,743 | 1.0% | Video game developer | Games |
| 45 |  Retrogaming |
630,624 | 1.4% | Gaming genre | Games |
| 46 |  Twitch |
598,622 | 0.4% | Social media | Games |
| 47 |  Arcade game |
581,845 | 1.0% | Gaming genre | Games |
| 48 |  Quiz |
568,275 | 0.6% | Games | |
| 49 |  Counter-Strike: Global Offensive |
563,707 | 1.3% | Shooter | Games |
| 50 |  Massively multiplayer online real-time strategy game |
549,264 | 2.4% | Gaming genre | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in South Korea?
Games currently leads with an estimated audience of 7,804,667 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.