Top 50 Shopping brands in South Korea

This curated ranking covers the 50 largest shopping brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,094 shopping brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Shopping and fashion, Shopping and Online shopping lead the list with a combined estimated audience of 27,013,105 people. Across all 50 entries the average audience size is 2,312,698, and the largest, Shopping and fashion, reaches around 10,299,734 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Shopping and fashion	10,299,734	1.2%	Lifestyle cluster	Shopping
2	Shopping	9,171,398	1.2%	Lifestyle cluster	Shopping
3	Online shopping	7,541,973	1.0%	Lifestyle cluster	Shopping
4	Shopping malls	5,786,884	1.4%		Shopping
5	Coupons	5,434,133	1.5%	E-Commerce	Shopping
6	Social shopping	5,305,633	8.7%		Shopping
7	Department store	4,776,236	2.6%		Shopping
8	Home shopping	4,498,676	4.3%		Shopping
9	Group buying	4,488,662	6.0%	E-Commerce	Shopping
10	Gift	4,316,252	1.3%		Shopping
11	Discounts and allowances	4,023,434	1.5%		Shopping
12	Discount stores	3,938,313	1.2%	Lifestyle cluster	Shopping
13	Sales promotion	3,268,992	0.9%		Shopping
14	Black Friday (shopping)	2,886,455	1.4%		Shopping
15	Price	2,691,009	1.0%		Shopping
16	Online shopping malls	2,453,909	4.9%		Shopping
17	Deal of the day	2,346,370	1.2%		Shopping
18	Supermarket	2,323,386	0.8%		Shopping
19	Uniqlo	1,906,430	1.5%		Shopping
20	Gift card	1,807,414	1.9%		Shopping
21	G마켓	1,609,558	96.1%		Shopping
22	COS	1,497,279	3.6%	Mainstream fashion shop	Shopping
23	H&M	1,457,182	0.6%	Fashion	Shopping
24	Buy one, get one free	1,320,954	2.0%		Shopping
25	Luxury Lifestyle	1,285,155	1.4%		Shopping
26	AliExpress	1,281,094	0.8%	Fashion	Shopping
27	Reseller	1,046,342	1.6%		Shopping
28	Hypermarket	952,433	0.7%		Shopping
29	Auction	930,631	0.8%	E-Commerce	Shopping
30	Luxury Store	924,587	4.8%	Video game	Shopping
31	Luxury Shop	919,232	3.6%		Shopping
32	Unique Gifts	885,877	1.5%		Shopping
33	Cashback reward program	864,848	2.3%	E-Commerce	Shopping
34	Shopping bag	853,543	5.8%		Shopping
35	Chain store	824,539	0.8%		Shopping
36	Discounting	806,999	0.5%		Shopping
37	Promotion (marketing)	801,752	1.7%		Shopping
38	EBay	796,822	0.3%	Auctions	Shopping
39	Mercari	718,779	3.4%		Shopping
40	Zara	712,821	0.6%	Fashion	Shopping
41	Purchase discount	699,853	0.9%		Shopping
42	Kijiji	680,688	4.8%		Shopping
43	Special edition	659,446	4.4%		Shopping
44	Cyber Monday	649,092	0.7%	E-Commerce	Shopping
45	Homeplus	606,516	63.7%		Shopping
46	Amazon.com	599,817	0.2%	Fashion	Shopping
47	SM Mall of Asia	526,494	6.6%	Shopping mall	Shopping
48	First-time buyer	506,648	0.4%		Shopping
49	Taobao	488,872	1.2%	Marketplace	Shopping
50	Apple Store	461,780	0.8%		Shopping