Cinemex Target Market in Mexico

Customer demographics of Cinemex

Audience persona

The typical Cinemex fan in Mexico is balanced, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.

Cinemex customers by region in Mexico

Top brand affinities of the Cinemex audience

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Cinemex audiences in other countries

• Cinemex — Germany
• Cinemex — United States
• Cinemex — United Kingdom
• Cinemex — France
• Cinemex — Italy
• Cinemex — Spain
• Cinemex — Brazil
• Cinemex — Japan
• Cinemex — South Korea
• Cinemex — India
• Cinemex — Canada

More Movie theater audiences in Mexico

• Cinépolis (3,583,129)
• IMAX (68,717)
• Alhambra (67,199)
• AMC Theatres (41,383)
• Cineplanet (21,982)

Frequently asked questions

Who is Cinemex's target market in Mexico?

Cinemex's target market in Mexico covers an estimated 5,800,519 people, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Cinemex customers?

50.7% of the Cinemex audience are female, 49.3% are male, with an average age of 31.2 years.

Which brands do Cinemex fans like most?

Cinemex fans show strongest brand affinity for Costa Rica (358.41×), Shopping and fashion (152.05×), and Game consoles (102.34×) over the country average.

Where do Cinemex fans live in Mexico?

Cinemex fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Cinemex fans also like?

Beyond Cinemex itself, the audience over-indexes on Shopping and fashion (152.05×), Game consoles (102.34×), Catholic Church (73.1×), and Sarcasm (64.33×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Cinemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.