A data profile of the people who buy, follow and care about Cinemex in Mexico — modelled from more than twelve digital signal sources. Cinemex has an estimated audience of 5,800,519 people in Mexico.
The average Cinemex fan in Mexico is 31.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (358.41× the country average).
Demographically, the Cinemex audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cinemex fan in Mexico is balanced, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Cinemex profile in Mexico.
50.7% are female, 49.3% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 31.2 |
| Estimated audience size | 5,800,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Cinemex audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 92.5% |
| United States | 2.6% |
| Brazil | 1.1% |
Where the Cinemex audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.85× | |
| 02 | Durango | ~100K | 1.64× | |
| 03 | Nayarit | ~80K | 1.46× | |
| 04 | Yucatan | ~200K | 1.28× | |
| 05 | Coahuila de Zaragoza | ~200K | 1.23× | |
| 06 | Nuevo Leon | ~400K | 1.22× | |
| 07 | Distrito Federal | ~900K | 1.21× | |
| 08 | Morelos | ~100K | 1.15× | |
| 09 | Guanajuato | ~300K | 1.10× | |
| 10 | Tamaulipas | ~200K | 1.10× | |
| 11 | Chihuahua | ~200K | 1.08× | |
| 12 | Zacatecas | ~80K | 1.07× | |
| 13 | Baja California Sur | ~50K | 1.07× | |
| 14 | Baja California | ~300K | 1.06× | |
| 15 | Puebla | ~300K | 1.00× | |
| 16 | Jalisco | ~400K | 0.94× | |
| 17 | Oaxaca | ~200K | 0.94× | |
| 18 | Sinaloa | ~100K | 0.93× | |
| 19 | Hidalgo | ~100K | 0.93× | |
| 20 | Chiapas | ~100K | 0.81× | |
| 21 | Veracruz (state) | ~300K | 0.76× | |
| 22 | Tlaxcala | ~50K | 0.76× | |
| 23 | Campeche | ~30K | 0.72× | |
| 24 | Michoacan de Ocampo | ~100K | 0.64× | |
| 25 | Aguascalientes | ~40K | 0.48× | |
| 26 | Guerrero | ~50K | 0.34× | |
| 27 | Colima | ~10K | 0.27× |
The strongest cross-interests of the Cinemex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 644.05× | ||
| 02 | Costa Rica | Travel & Leisure | 358.41× | ||
| 03 | Shopping and fashion | Shopping | 152.05× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 110.93× | ||
| 05 | Valentine's Day | Kids & Family | 110.53× | ||
| 06 | Game consoles | Technology & Electronics | 102.34× | ||
| 07 | Catholic Church | Politics & Society | 73.10× | ||
| 08 | Sarcasm | Politics & Society | 64.33× | ||
| 09 | Travel agency | Travel & Leisure | 52.63× | ||
| 10 | Mobile game | Games | 44.31× | ||
| 11 | Banana | Food & Beverages | 43.86× | ||
| 12 | Broadcasting of sports events | Movies & TV | 43.86× | ||
| 13 | El País | News | 40.94× | ||
| 14 | Dentistry | Business & Career | 40.94× | ||
| 15 | Love & Sex | Kids & Family | 34.68× | ||
| 16 | Sexology | Kids & Family | 29.24× | ||
| 17 | Papaya | Food & Beverages | 28.13× | ||
| 18 | Breastfeeding | Kids & Family | 23.72× | ||
| 19 | Multi-level marketing | Business & Career | 23.55× | ||
| 20 | Freeware | Technology & Electronics | 22.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 15.25× | |
| Travelling | THRILL | 14.06× | |
| Urban Lifestyle | OPEN | 3.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× |
Cinemex's target market in Mexico covers an estimated 5,800,519 people, concentrated in State of Mexico and Distrito Federal.
50.7% of the Cinemex audience are female, 49.3% are male, with an average age of 31.2 years.
Cinemex fans show strongest brand affinity for Costa Rica (358.41×), Shopping and fashion (152.05×), and Game consoles (102.34×) over the country average.
Cinemex fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cinemex itself, the audience over-indexes on Shopping and fashion (152.05×), Game consoles (102.34×), Catholic Church (73.1×), and Sarcasm (64.33×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cinemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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