Cinemex Audience in Mexico

Demographics of Cinemex fans

Audience persona

The typical Cinemex fan in Mexico is balanced, around 31.2 years old, with strong Travelling tendencies and a notable affinity for Pedro Pascal.

Top regions in Mexico

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Cinemex audiences in other countries

• Cinemex — Germany
• Cinemex — United States
• Cinemex — United Kingdom
• Cinemex — France
• Cinemex — Italy
• Cinemex — Spain
• Cinemex — Brazil
• Cinemex — Japan
• Cinemex — South Korea
• Cinemex — India
• Cinemex — Canada

More Movie theater audiences in Mexico

• Cinépolis (3,583,129)
• IMAX (68,717)
• Alhambra (67,199)
• AMC Theatres (41,383)
• Cineplanet (21,982)

Frequently asked questions

How many fans does Cinemex have in Mexico?

Cinemex has an estimated audience of 5,800,519 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Cinemex fans?

50.7% of Cinemex fans are female, 49.3% are male, with an average age of 31.2 years.

Which brands do Cinemex fans like most?

Cinemex fans show strongest brand affinity for Pedro Pascal (3.7×), Sarcasm (3.53×), and Banana (3.17×) over the country average.

Where do Cinemex fans live in Mexico?

Cinemex fans in Mexico are most concentrated in State of Mexico (reach 1,472,053), Distrito Federal (reach 923,816), and Nuevo Leon (reach 425,790). These three regions account for the largest share of the active audience.

What other brands do Cinemex fans also like?

Beyond Cinemex itself, the audience over-indexes on Sarcasm (3.53×), Banana (3.17×), MSN (2.89×), and Catholic Church (2.64×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Cinemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.