Rascasse Audience Intelligence

Days of Our Lives Viewer Demographics in United States

Days of Our Lives has an estimated audience of 2.1M people in United States.

#19among TV show in United States#926among movies & series in United States#2263in Movies & TV

The average Days of Our Lives fan in United States is 47.1 years old, more female, and lives primarily in California.

By number of fans, Days of Our Lives ranks #19 among the 246 objects in TV show in United States — 5.5× the group median.

Its fans are 7.8 years older than the group average of 39.3.

Women make up 83.8% of the fan base, 27.9 percentage points more than the group average.

Compared with the other 245 objects in TV show, Days of Our Lives fans stand out for their interest in As the World Turns, Hollywood Heights and Guiding Light.

Most fans live in California, New York, Florida.

Top affinities include As the World Turns, Hollywood Heights, Guiding Light, with strongest over-indexing on As the World Turns (76.82× the country average).

Demographically, the Days of Our Lives audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Days of Our Lives fan in United States is more female, around 47.1 years old, with strong Spirituality tendencies and a notable affinity for As the World Turns.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
83.8%♀
16.2% male
Age
47.1
average years
Country rank
#14242
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Days of Our Lives viewers

83.8% are female, 16.2% are male, average age 47.1.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Days of Our Lives audience in United States
MetricValue
Female83.8%
Male16.2%
Average age47.1
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Days of Our Lives audience in United States
Age bracketShare%
16-249%
25-3411%
35-4416%
45-5426%
55+38%
Fig. 04

Worldwide distribution

62.1%

of the worldwide Days of Our Lives audience comes from United States.

Worldwide audience distribution share by country for Days of Our Lives
CountryShare
United States62.1%
Canada8.4%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Days of Our Lives fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K2.42×
02West Virginia~20K1.70×
03Mississippi~30K1.67×
04North Dakota~7K1.55×
05Kentucky~40K1.46×
06Alabama~40K1.35×
07Wisconsin~50K1.32×
08Maine~10K1.31×
09Pennsylvania~100K1.24×
10South Carolina~40K1.22×
11Indiana~50K1.18×
12Tennessee~50K1.16×
13Iowa~20K1.13×
14North Carolina~80K1.12×
15South Dakota~6K1.11×
16New Hampshire~9K1.10×
17Missouri~40K1.09×
18Massachusetts~50K1.08×
19Connecticut~20K1.08×
20Ohio~80K1.06×
21Louisiana~30K1.06×
22New Mexico~10K1.06×
23Minnesota~40K1.03×
24Michigan~60K0.99×
25Idaho~10K0.97×
26Arkansas~20K0.95×
27Delaware~6K0.95×
28Wyoming~3K0.93×
29Georgia~60K0.92×
30Kansas~20K0.91×
31New York~100K0.90×
32Oklahoma~20K0.88×
33Virginia~50K0.87×
34New Jersey~50K0.83×
35Illinois~70K0.82×
36Florida~100K0.78×
37Oregon~20K0.78×
38Nebraska~9K0.78×
39Nevada~20K0.77×
40Montana~5K0.76×
41Vermont~3K0.74×
42Colorado~30K0.73×
43Maryland~30K0.72×
44Arizona~30K0.69×
45Texas~100K0.68×
46Washington~30K0.66×
47Alaska~3K0.65×
48California~100K0.58×
49Utah~10K0.56×
50Hawaii~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Days of Our Lives, United States
0.46×1.00×2.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Days of Our Lives audience vs. the country average
#·InterestCategoryAffinity×
01As the World TurnsMovies & TV76.82×
02Hollywood HeightsMovies & TV71.35×
03Guiding LightMovies & TV65.87×
04Coronation StreetMovies & TV48.36×
05Melrose PlaceMovies & TV38.71×
06Soap Opera DigestMovies & TV36.87×
07Batman: The Brave and the BoldMovies & TV36.45×
08DallasMovies & TV36.42×
09Kim RichardsMovies & TV34.13×
10The Bold and the BeautifulMovies & TV26.90×
11The Young and the RestlessMovies & TV23.19×
12General HospitalMovies & TV18.91×
13Recess (TV series)Movie / TV Show / Series15.66×
14Soap operaMovies & TV10.96×
15Lisa RinnaMovies & TV10.96×
16SmallvilleMovies & TV10.44×
17Jensen AcklesMovies & TV8.62×
18VirtuePolitics & Society3.09×
19Dolly PartonMusic & Radio2.51×
20JesusPolitics & Society2.41×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Days of Our Lives audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Days of Our Lives audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Community OrientationOPEN1.42×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Days of Our Lives audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.85×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Days of Our Lives over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/days-of-our-lives-4123” · Methodology