Rascasse Audience Intelligence

Rolls-Royce Motor Cars Target Market in United States

Rolls-Royce Motor Cars has an estimated audience of 10.5M people in United States.

#3among Luxury car manufacturer in United States
#366among brands in United States#140in Cars & Mobility

The average Rolls-Royce Motor Cars fan in United States is 36.2 years old, more male, and lives primarily in California.

By number of fans, Rolls-Royce Motor Cars ranks #3 among the 18 objects in Luxury car manufacturer in United States — 2.7× the group median.

Women make up 26.4% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 17 objects in Luxury car manufacturer, Rolls-Royce Motor Cars fans stand out for their interest in Women's British Open, Shane Lowry and BMW.

Most fans live in California, Texas, Florida.

Top affinities include Women's British Open, Shane Lowry, Polishing, with strongest over-indexing on Women's British Open (30.77× the country average).

Demographically, the Rolls-Royce Motor Cars audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Rolls-Royce Motor Cars fan in United States is more male, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Women's British Open.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.5M
in United States
Gender
26.4%♀
73.6% male
Age
36.2
average years
Country rank
#3425
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rolls-Royce Motor Cars

26.4% are female, 73.6% are male, average age 36.2.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Rolls-Royce Motor Cars audience in United States
MetricValue
Female26.4%
Male73.6%
Average age36.2
Estimated audience size10.5M
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Rolls-Royce Motor Cars audience in United States
Age bracketShare%
16-2430%
25-3421%
35-4418%
45-5416%
55+15%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Rolls-Royce Motor Cars audience comes from United States.

Worldwide audience distribution share by country for Rolls-Royce Motor Cars
CountryShare
United States70.7%
Spain12.4%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rolls-Royce Motor Cars customers by region in United States
#RegionReachAffinity×
01Florida~900K1.34×
02Texas~900K1.29×
03California~1.5M1.26×
04Georgia~400K1.24×
05New Jersey~400K1.24×
06Indiana~300K1.24×
07Virginia~300K1.18×
08New York~700K1.15×
09South Carolina~200K1.14×
10Nevada~100K1.14×
11Connecticut~100K1.11×
12North Carolina~400K1.09×
13Maryland~200K1.09×
14Illinois~400K1.07×
15Michigan~300K1.06×
16Louisiana~200K1.05×
17Mississippi~100K1.05×
18Ohio~400K1.03×
19Arizona~200K1.02×
20Massachusetts~200K1.02×
21Arkansas~100K1.02×
22Washington, District of Columbia~20K1.02×
23Tennessee~200K1.00×
24Washington~200K0.99×
25Alabama~200K0.99×
26Kentucky~100K0.99×
27Rhode Island~30K0.99×
28Delaware~30K0.99×
29North Dakota~20K0.99×
30Alaska~20K0.99×
31Pennsylvania~400K0.98×
32New Hampshire~40K0.98×
33South Dakota~30K0.98×
34Minnesota~200K0.97×
35Oklahoma~100K0.96×
36Idaho~60K0.96×
37Hawaii~40K0.96×
38Vermont~20K0.96×
39West Virginia~50K0.95×
40Maine~40K0.95×
41Montana~30K0.95×
42Utah~100K0.94×
43New Mexico~60K0.94×
44Nebraska~60K0.93×
45Colorado~200K0.92×
46Kansas~90K0.92×
47Missouri~200K0.91×
48Oregon~100K0.91×
49Iowa~90K0.87×
50Wisconsin~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Rolls-Royce Motor Cars, United States
0.84×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rolls-Royce Motor Cars audience vs. the country average
#·InterestCategoryAffinity×
01Women's British OpenSports30.77×
02Shane LowrySports22.80×
03PolishingHome & Garden10.30×
04MaseratiCars & Mobility8.11×
05Jaguar CarsCars & Mobility7.55×
06BentleyCars & Mobility7.48×
07CarcareCars & Mobility6.92×
08Car classificationCars & Mobility6.68×
09Vintage carCars & Mobility6.44×
10BusCars & Mobility6.17×
11SupercarCars & Mobility6.02×
12PorscheCars & Mobility5.21×
13Formula OneSports4.94×
14Used CarsCars & Mobility4.76×
15BMWCars & Mobility4.38×
16Las VegasTravel & Leisure3.99×
17TransportCars & Mobility2.36×
18Online shoppingShopping1.75×
19BeautyBeauty & Wellness1.75×
20FIFA World Cup 2026Sports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rolls-Royce Motor Cars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rolls-Royce Motor Cars audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.01×
Risk AppetiteTHRILL2.25×
Luxury OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rolls-Royce Motor Cars audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rolls-Royce Motor Cars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rolls-royce-motor-cars-9123” · Methodology