Rascasse Audience Intelligence

State Farm Insurance Target Market in United States

State Farm Insurance has an estimated audience of 4.6M people in United States.

#7among Insurances in United States#800among brands in United States#656in Business & Career

The average State Farm Insurance fan in United States is 38.8 years old, more male, and lives primarily in California.

By number of fans, State Farm Insurance ranks #7 among the 215 objects in Insurances in United States — 11.8× the group median.

Its fans are 3.4 years younger than the group average of 42.2.

Women make up 42.8% of the fan base, 8.0 percentage points fewer than the group average.

Compared with the other 214 objects in Insurances, State Farm Insurance fans stand out for their interest in Walking tour, Farmers Insurance Group and Chauncey Billups.

Most fans live in California, Texas, Florida.

Top affinities include Walking tour, Allstate, Farmers Insurance Group, with strongest over-indexing on Walking tour (44.24× the country average).

Demographically, the State Farm Insurance audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, Risk Appetite.

The typical State Farm Insurance fan in United States is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Walking tour.

Category: Business & Career · Type: Brand · Subtype: Insurances

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.6M
in United States
Gender
42.8%♀
57.2% male
Age
38.8
average years
Country rank
#7266
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of State Farm Insurance

42.8% are female, 57.2% are male, average age 38.8.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for State Farm Insurance audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.8
Estimated audience size4.6M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the State Farm Insurance audience in United States
Age bracketShare%
16-2416%
25-3428%
35-4423%
45-5415%
55+18%
Fig. 04

Worldwide distribution

92.2%

of the worldwide State Farm Insurance audience comes from United States.

Worldwide audience distribution share by country for State Farm Insurance
CountryShare
United States92.2%
Canada1.5%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

State Farm Insurance customers by region in United States
#RegionReachAffinity×
01West Virginia~40K1.80×
02South Carolina~100K1.71×
03Alabama~100K1.60×
04Arkansas~70K1.57×
05Louisiana~100K1.54×
06Kentucky~90K1.52×
07Georgia~200K1.46×
08Mississippi~60K1.42×
09New Mexico~40K1.38×
10Oklahoma~70K1.32×
11Missouri~100K1.28×
12Delaware~20K1.26×
13Alaska~10K1.26×
14Nebraska~30K1.25×
15Illinois~200K1.23×
16Wyoming~9K1.17×
17Tennessee~100K1.16×
18Michigan~200K1.11×
19Indiana~100K1.11×
20Ohio~200K1.09×
21Oregon~60K1.09×
22Iowa~50K1.09×
23North Carolina~200K1.08×
24Kansas~40K1.08×
25Minnesota~80K1.00×
26Pennsylvania~200K0.98×
27Colorado~80K0.97×
28Arizona~100K0.95×
29South Dakota~10K0.94×
30Idaho~20K0.90×
31Montana~10K0.89×
32Maine~20K0.87×
33Virginia~100K0.86×
34Maryland~70K0.84×
35Texas~300K0.81×
36Wisconsin~70K0.81×
37Florida~200K0.80×
38New York~200K0.77×
39Hawaii~20K0.76×
40Nevada~30K0.75×
41North Dakota~8K0.75×
42Washington~80K0.74×
43Utah~30K0.71×
44Connecticut~30K0.68×
45New Hampshire~10K0.58×
46Vermont~5K0.55×
47New Jersey~70K0.54×
48California~300K0.52×
49Washington, District of Columbia~5K0.50×
50Massachusetts~20K0.17×
Fig. 06

Affinity by region

Affinity by region — State Farm Insurance, United States
0.17×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the State Farm Insurance audience vs. the country average
#·InterestCategoryAffinity×
01Walking tourTravel & Leisure44.24×
02AllstateBusiness & Career20.46×
03Farmers Insurance GroupBusiness & Career18.06×
04Nationwide Mutual Insurance CompanyBusiness & Career16.69×
05Progressive CorporationBusiness & Career16.13×
06Chauncey BillupsSports16.05×
07Liberty MutualBusiness & Career15.84×
08MetLifeBusiness & Career13.76×
09TravelersBusiness & Career13.48×
10National General InsuranceBusiness & Career13.48×
11Iman ShumpertSports13.02×
12GEICOBusiness & Career8.69×
13Rate of returnBusiness & Career6.96×
14AssetBusiness & Career4.61×
15Yahoo! FinanceBusiness & Career4.58×
16Public companyBusiness & Career3.92×
17ForbesBusiness & Career3.75×
18Melania TrumpPolitics & Society2.41×
19IndustryBusiness & Career2.28×
20FIFA World CupSports2.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the State Farm Insurance audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the State Farm Insurance audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.13×
Risk AppetiteTHRILL1.79×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the State Farm Insurance audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Insurances audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in State Farm Insurance over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/state-farm-insurance-19269” · Methodology