A data profile of the people who buy, follow and care about Irreligion in Malaysia — modelled from more than twelve digital signal sources. Irreligion has an estimated audience of 6,619,894 people in Malaysia.
The average Irreligion fan in Malaysia is 36.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Demographically, the Irreligion audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The key figures that characterise the Irreligion profile in Malaysia.
47.9% are female, 52.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.6 |
| Estimated audience size | 6,619,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Irreligion audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 42.0% |
| United States | 13.6% |
| Singapore | 5.9% |
Where the Irreligion audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~300K | 1.07× | |
| 02 | Kelantan | ~300K | 1.06× | |
| 03 | Malacca | ~300K | 1.04× | |
| 04 | Pahang | ~300K | 1.03× | |
| 05 | Negeri Sembilan | ~300K | 1.02× | |
| 06 | Kedah | ~400K | 1.00× | |
| 07 | Sabah | ~600K | 0.98× | |
| 08 | Penang | ~400K | 0.98× | |
| 09 | Sarawak | ~500K | 0.97× | |
| 10 | Perak | ~500K | 0.97× | |
| 11 | Johor | ~800K | 0.94× | |
| 12 | Kuala Lumpur | ~1M | 0.90× | |
| 13 | Selangor | ~1.5M | 0.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.15× | |
| Quality Awareness | PREMIUM | 1.14× | |
| Individualism | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.85× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Irreligion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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