Rascasse Audience Intelligence

Irreligion Audience in United States

A data profile of the people who buy, follow and care about Irreligion in United States — modelled from more than twelve digital signal sources. Irreligion has an estimated audience of 2,135,680 people in United States.

#6112among Topic in United States#864in Politics & Society

The average Irreligion fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Colorado Rockies, Jessica Alba, Innovation, with strongest over-indexing on Colorado Rockies (8.7× the country average).

Demographically, the Irreligion audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irreligion fan in United States is more male, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Colorado Rockies.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irreligion profile in United States.

Audience size
2.1M
in United States
Gender
43.5%♀
56.5% male
Age
35.8
average years
Country rank
#13538
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irreligion fans

43.5% are female, 56.5% are male, average age 35.8.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Irreligion audience in United States
MetricValue
Female43.5%
Male56.5%
Average age35.8
Estimated audience size2,135,680
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Irreligion audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Irreligion audience comes from United States.

Worldwide audience distribution share by country for Irreligion
CountryShare
Malaysia42.0%
United States13.6%
Singapore5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irreligion audience in United States is strongest.

Fig. 05

Top regions by affinity

Irreligion fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.16×
02Vermont~4K1.12×
03North Dakota~5K1.10×
04Washington~50K1.07×
05South Dakota~5K1.07×
06Oregon~30K1.05×
07Montana~6K1.05×
08Oklahoma~20K1.04×
09Virginia~50K1.02×
10Utah~20K1.02×
11Indiana~40K1.00×
12Alabama~30K1.00×
13Washington, District of Columbia~6K1.00×
14Mississippi~20K0.99×
15Kansas~20K0.99×
16Idaho~10K0.99×
17West Virginia~10K0.99×
18Delaware~6K0.99×
19Tennessee~40K0.98×
20Maryland~40K0.98×
21Minnesota~30K0.98×
22Kentucky~30K0.98×
23Arkansas~20K0.98×
24Hawaii~9K0.98×
25New Hampshire~8K0.98×
26Rhode Island~7K0.98×
27Georgia~60K0.97×
28Missouri~30K0.97×
29Maine~7K0.97×
30Michigan~50K0.96×
31Colorado~30K0.96×
32Connecticut~20K0.96×
33California~200K0.95×
34New York~100K0.95×
35Pennsylvania~70K0.95×
36Louisiana~30K0.95×
37Nebraska~10K0.95×
38North Carolina~60K0.94×
39New Jersey~50K0.94×
40Iowa~20K0.94×
41New Mexico~10K0.94×
42Texas~200K0.93×
43Ohio~60K0.93×
44Arizona~40K0.93×
45Massachusetts~40K0.93×
46South Carolina~30K0.93×
47Illinois~70K0.91×
48Wisconsin~30K0.91×
49Nevada~20K0.91×
50Florida~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Irreligion, United States
0.90×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irreligion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irreligion audience
#·InterestCategoryAffinity×
01Colorado RockiesSports8.70×
02Jessica AlbaMovies & TV4.14×
03Atlético MadridSports4.07×
04IndividualismPolitics & Society3.77×
05Freedom of speechPolitics & Society3.43×
06PrimarkShopping3.13×
07Non-alcoholic beverageFood & Beverages2.65×
08FanaticsFashion & Accessoires2.43×
09Anne HathawayMovies & TV2.06×
10InnovationBusiness & Career2.05×
11Internet celebrityInternet & Social Media2.02×
12Britney SpearsMusic & Radio2.01×
13Online newspaperNews1.93×
14Virtual realityTechnology & Electronics1.93×
15Milwaukee BrewersSports1.86×
16Public transportCars & Mobility1.80×
17Rail transportTravel & Leisure1.79×
18Detroit TigersSports1.71×
19WhataburgerFood & Beverages1.63×
20Microwave ovenHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irreligion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irreligion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.95×
Career OrientationPOWER1.30×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irreligion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irreligion have in United States?

Irreligion has an estimated audience of 2,135,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Irreligion fans?

43.5% of Irreligion fans are female, 56.5% are male, with an average age of 35.8 years.

03

Which brands do Irreligion fans like most?

Irreligion fans show strongest brand affinity for Colorado Rockies (8.7×), Jessica Alba (4.14×), and Innovation (2.05×) over the country average.

04

Where do Irreligion fans live in United States?

Irreligion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Irreligion fans also like?

Beyond Irreligion itself, the audience over-indexes on Jessica Alba (4.14×), Innovation (2.05×), Britney Spears (2.01×), and Non-alcoholic beverage (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Irreligion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irreligion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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