A data profile of the people who buy, follow and care about Primera in Netherlands — modelled from more than twelve digital signal sources. Primera has an estimated audience of 3,183,090 people in Netherlands.
The average Primera fan in Netherlands is 42.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Refrigerator, It Cosmetics, Aruba, with strongest over-indexing on Refrigerator (1.51× the country average).
Demographically, the Primera audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 10 regions tracked by Rascasse.
The typical Primera fan in Netherlands is more female, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Primera profile in Netherlands.
86.2% are female, 13.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 86.2% |
| Male | 13.8% |
| Average age | 42.6 |
| Estimated audience size | 3,183,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 12% | |
| 40-49 | 17% | |
| 50+ | 36% |
Where the Primera audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 1.34× | |
| 02 | North Brabant | ~600K | 1.22× | |
| 03 | North Holland | ~700K | 1.19× | |
| 04 | Gelderland | ~400K | 1.11× | |
| 05 | Friesland | ~100K | 1.06× | |
| 06 | Overijssel | ~200K | 1.04× | |
| 07 | Groningen | ~100K | 0.91× | |
| 08 | Limburg | ~200K | 0.75× | |
| 09 | Flevoland | ~60K | 0.72× | |
| 10 | Drenthe | ~70K | 0.67× |
The strongest cross-interests of the Primera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | It Cosmetics | Beauty & Wellness | 6.36× | ||
| 02 | Rembrandt | Arts & Culture | 2.35× | ||
| 03 | Macau | Travel & Leisure | 2.07× | ||
| 04 | Duinrell | Travel & Leisure | 1.84× | ||
| 05 | Gordon's Gin | Food & Beverages | 1.72× | ||
| 06 | Aruba | Travel & Leisure | 1.69× | ||
| 07 | Fisherman's Friend | Food & Beverages | 1.69× | ||
| 08 | Pergola | Home & Garden | 1.64× | ||
| 09 | Biodegradable waste | Home & Garden | 1.64× | ||
| 10 | African cuisine | Food & Beverages | 1.62× | ||
| 11 | Leonardo da Vinci | Arts & Culture | 1.59× | ||
| 12 | Mitsubishi | Cars & Mobility | 1.56× | ||
| 13 | Taco | Food & Beverages | 1.54× | ||
| 14 | Chat room | Internet & Social Media | 1.53× | ||
| 15 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× |
Primera's target market in Netherlands covers an estimated 3,183,090 people, concentrated in Zuid-Holland and North Holland.
86.2% of the Primera audience are female, 13.8% are male, with an average age of 42.6 years.
Primera fans show strongest brand affinity for Refrigerator (1.51×), It Cosmetics (6.36×), and Aruba (1.69×) over the country average.
Primera fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~700K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Primera itself, the audience over-indexes on It Cosmetics (6.36×), Aruba (1.69×), Rembrandt (2.35×), and Pergola (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Primera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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