A data profile of the people who buy, follow and care about Cycling in Norway — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 765,176 people in Norway.
Cycling has an estimated audience of 765,176 people in Norway. 45.5% are female, 54.5% are male, average age 44.6. Top brand affinities: Tour de France, Mountain bike, Cycle sport, Bicycle touring, Fishing bait.
Top brand affinities include Tour de France, Mountain bike, Cycle sport, with strongest over-indexing on Tour de France (1.63× the country average).
Demographically, the Cycling audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Cycling fan in Norway is balanced, around 44.6 years old, with strong Social Media Usage tendencies and a notable affinity for Tour de France.
The key figures that characterise the Cycling profile in Norway.
45.5% are female, 54.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.6 |
| Estimated audience size | 765,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Cycling audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mountain bike racing | Sports | 1.70× | ||
| 02 | Vuelta a España | Sports | 1.68× | ||
| 03 | Shimano | Cars & Mobility | 1.67× | ||
| 04 | Cycling team | Sports | 1.67× | ||
| 05 | Bicycle touring | Sports | 1.65× | ||
| 06 | Road cycling | Sports | 1.65× | ||
| 07 | Enduro (mountain biking) | Sports | 1.65× | ||
| 08 | Fishing bait | Pets & Animals | 1.64× | ||
| 09 | Cycling club | Sports | 1.64× | ||
| 10 | Tour de France | Sports | 1.63× | ||
| 11 | Track cycling | Sports | 1.63× | ||
| 12 | Cross-country cycling | Sports | 1.60× | ||
| 13 | Road bicycle | Sports | 1.60× | ||
| 14 | Waze | Internet & Social Media | 1.59× | ||
| 15 | Cycle sport | Sports | 1.57× | ||
| 16 | Downhill mountain biking | Sports | 1.57× | ||
| 17 | Mountain bike | Sports | 1.55× | ||
| 18 | Giro d'Italia | Sports | 1.55× | ||
| 19 | Bowling | Sports | 1.55× | ||
| 20 | Beach volleyball | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.63× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Patriotism | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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