A data profile of the people who buy, follow and care about Fædrelandsvennen in Norway — modelled from more than twelve digital signal sources. Fædrelandsvennen has an estimated audience of 586,830 people in Norway.
Fædrelandsvennen has an estimated audience of 586,830 people in Norway. 59.0% are female, 41.0% are male, average age 43.5. Top brand affinities: Lego, Athletics, Valentino, Zoo, Butcher.
Top brand affinities include Lego, Athletics, Valentino, with strongest over-indexing on Lego (1.62× the country average).
Demographically, the Fædrelandsvennen audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Fædrelandsvennen fan in Norway is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Lego.
The key figures that characterise the Fædrelandsvennen profile in Norway.
59.0% are female, 41.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.5 |
| Estimated audience size | 586,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 29% |
The strongest cross-interests of the Fædrelandsvennen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletics | Sports | 11.67× | ||
| 02 | Corona (beer) | Food & Beverages | 8.88× | ||
| 03 | Butcher | Food & Beverages | 6.73× | ||
| 04 | Audi A1 | Cars & Mobility | 4.00× | ||
| 05 | Ford Fiesta | Cars & Mobility | 3.45× | ||
| 06 | Valentino | Fashion & Accessoires | 3.40× | ||
| 07 | Porsche Cayenne | Cars & Mobility | 2.71× | ||
| 08 | Energy conservation | Home & Garden | 2.56× | ||
| 09 | Pollen | Health | 2.48× | ||
| 10 | Newcastle United F.C. | Sports | 2.35× | ||
| 11 | Meghan Markle | Fashion & Accessoires | 2.06× | ||
| 12 | Zoo | Kids & Family | 2.00× | ||
| 13 | Mineral water | Food & Beverages | 1.83× | ||
| 14 | Toyota Hilux | Cars & Mobility | 1.66× | ||
| 15 | Lego | Kids & Family | 1.62× | ||
| 16 | Steakhouse | Food & Beverages | 1.60× | ||
| 17 | Makita | Home & Garden | 1.57× | ||
| 18 | Chess | Sports | 1.56× | ||
| 19 | Hypermarket | Shopping | 1.53× | ||
| 20 | Moped | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.26× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fædrelandsvennen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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