A data profile of the people who buy, follow and care about Halden Arbeiderblad in Norway — modelled from more than twelve digital signal sources. Halden Arbeiderblad has an estimated audience of 612,108 people in Norway.
Halden Arbeiderblad has an estimated audience of 612,108 people in Norway. 57.7% are female, 42.3% are male, average age 47.8. Top brand affinities: Shopping malls, Garden furniture, Public transport, Sports club, Greenhouse.
Top brand affinities include Shopping malls, Garden furniture, Public transport, with strongest over-indexing on Shopping malls (1.59× the country average).
Demographically, the Halden Arbeiderblad audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.
The typical Halden Arbeiderblad fan in Norway is more female, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Halden Arbeiderblad profile in Norway.
57.7% are female, 42.3% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 47.8 |
| Estimated audience size | 612,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 29% | |
| 50+ | 41% |
The strongest cross-interests of the Halden Arbeiderblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas market | Food & Beverages | 2.23× | ||
| 02 | Public transport | Cars & Mobility | 1.99× | ||
| 03 | Toyota C-HR | Cars & Mobility | 1.96× | ||
| 04 | Herbalism | Health | 1.88× | ||
| 05 | Garden furniture | Home & Garden | 1.85× | ||
| 06 | Roller coaster | Travel & Leisure | 1.77× | ||
| 07 | Sports club | Sports | 1.73× | ||
| 08 | NHL | Sports | 1.72× | ||
| 09 | Air pollution | Health | 1.71× | ||
| 10 | Dishwasher | Home & Garden | 1.67× | ||
| 11 | Elvis Presley | Music & Radio | 1.66× | ||
| 12 | Pub | Food & Beverages | 1.64× | ||
| 13 | Shopping malls | Shopping | 1.59× | ||
| 14 | Greenhouse | Home & Garden | 1.59× | ||
| 15 | Health insurance | Business & Career | 1.58× | ||
| 16 | Peugeot | Cars & Mobility | 1.53× | ||
| 17 | Bruce Springsteen | Music & Radio | 1.53× | ||
| 18 | Sauna | Home & Garden | 1.51× | ||
| 19 | Opel | Cars & Mobility | 1.51× | ||
| 20 | Pfizer | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Halden Arbeiderblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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