A data profile of the people who buy, follow and care about Haugesunds Avis in Norway — modelled from more than twelve digital signal sources. Haugesunds Avis has an estimated audience of 1,238,515 people in Norway.
Haugesunds Avis has an estimated audience of 1,238,515 people in Norway. 55.3% are female, 44.7% are male, average age 45.1. Top brand affinities: Hardware store, Garden furniture, Renewable energy, Hypermarket, Solar energy.
Top brand affinities include Hardware store, Garden furniture, Renewable energy, with strongest over-indexing on Hardware store (2.64× the country average).
Demographically, the Haugesunds Avis audience skews more female with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Haugesunds Avis fan in Norway is more female, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Haugesunds Avis profile in Norway.
55.3% are female, 44.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 45.1 |
| Estimated audience size | 1,238,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 34% |
The strongest cross-interests of the Haugesunds Avis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radisson Hotels | Travel & Leisure | 3.12× | ||
| 02 | Hardware store | Home & Garden | 2.64× | ||
| 03 | Hypermarket | Shopping | 2.19× | ||
| 04 | Steakhouse | Food & Beverages | 2.19× | ||
| 05 | Stadium | Sports | 2.18× | ||
| 06 | Health insurance | Business & Career | 2.10× | ||
| 07 | Zoo | Kids & Family | 2.05× | ||
| 08 | Phil Collins | Music & Radio | 2.03× | ||
| 09 | Manicure | Beauty & Wellness | 1.93× | ||
| 10 | Clinique | Beauty & Wellness | 1.85× | ||
| 11 | A.S. Roma | Sports | 1.79× | ||
| 12 | Motorboat | Cars & Mobility | 1.64× | ||
| 13 | Weather forecasting | Home & Garden | 1.62× | ||
| 14 | Solar energy | Home & Garden | 1.59× | ||
| 15 | Barbie | Kids & Family | 1.59× | ||
| 16 | Renewable energy | Business & Career | 1.55× | ||
| 17 | Air pollution | Health | 1.55× | ||
| 18 | Life insurance | Business & Career | 1.55× | ||
| 19 | Garden furniture | Home & Garden | 1.52× | ||
| 20 | Moped | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.61× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Haugesunds Avis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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