A data profile of the people who buy, follow and care about Moss Avis in Norway — modelled from more than twelve digital signal sources. Moss Avis has an estimated audience of 1,131,645 people in Norway.
Moss Avis has an estimated audience of 1,131,645 people in Norway. 58.8% are female, 41.2% are male, average age 48.4. Top brand affinities: Shopping malls, Garden furniture, Public transport, Greenhouse, Terraced house.
Top brand affinities include Shopping malls, Garden furniture, Public transport, with strongest over-indexing on Shopping malls (1.51× the country average).
Demographically, the Moss Avis audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Moss Avis fan in Norway is more female, around 48.4 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Moss Avis profile in Norway.
58.8% are female, 41.2% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 48.4 |
| Estimated audience size | 1,131,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 28% | |
| 50+ | 43% |
The strongest cross-interests of the Moss Avis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas market | Food & Beverages | 2.32× | ||
| 02 | Clinique | Beauty & Wellness | 2.27× | ||
| 03 | Public transport | Cars & Mobility | 2.22× | ||
| 04 | Nextbike | Cars & Mobility | 2.22× | ||
| 05 | Greenhouse | Home & Garden | 2.01× | ||
| 06 | Angela Merkel | Politics & Society | 1.79× | ||
| 07 | Blink 182 | Music & Radio | 1.79× | ||
| 08 | Rail transport | Travel & Leisure | 1.78× | ||
| 09 | Garden furniture | Home & Garden | 1.75× | ||
| 10 | Minnesota Twins | Sports | 1.71× | ||
| 11 | First class travel | Travel & Leisure | 1.70× | ||
| 12 | Toyota C-HR | Cars & Mobility | 1.70× | ||
| 13 | Roller coaster | Travel & Leisure | 1.69× | ||
| 14 | Private school | Kids & Family | 1.66× | ||
| 15 | Sports club | Sports | 1.63× | ||
| 16 | Terraced house | Home & Garden | 1.60× | ||
| 17 | Elderly care | Health | 1.58× | ||
| 18 | Luc Besson | Movies & TV | 1.55× | ||
| 19 | Permanent makeup | Beauty & Wellness | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.70× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Moss Avis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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