A data profile of the people who buy, follow and care about Møre og Romsdal in Norway — modelled from more than twelve digital signal sources. Møre og Romsdal has an estimated audience of 634,428 people in Norway.
Møre og Romsdal has an estimated audience of 634,428 people in Norway. 57.7% are female, 42.3% are male, average age 44.4. Top brand affinities: Hardware store, Husqvarna, Athletic Bilbao, Non-alcoholic beverage, Ryan Gosling.
Top brand affinities include Hardware store, Husqvarna, Athletic Bilbao, with strongest over-indexing on Hardware store (1.83× the country average).
Demographically, the Møre og Romsdal audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Møre og Romsdal fan in Norway is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Møre og Romsdal profile in Norway.
57.7% are female, 42.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.4 |
| Estimated audience size | 634,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Møre og Romsdal audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 97.5% |
| Germany | 1.0% |
| United States | 0.3% |
The strongest cross-interests of the Møre og Romsdal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 2.54× | ||
| 02 | Opel Zafira | Cars & Mobility | 2.36× | ||
| 03 | Philadelphia Flyers | Sports | 2.15× | ||
| 04 | Volkswagen Jetta | Cars & Mobility | 2.08× | ||
| 05 | Husqvarna | Home & Garden | 1.89× | ||
| 06 | Toronto FC | Sports | 1.84× | ||
| 07 | Hardware store | Home & Garden | 1.83× | ||
| 08 | Best Western | Travel & Leisure | 1.72× | ||
| 09 | Real-time ridesharing | Cars & Mobility | 1.72× | ||
| 10 | New York Jets | Sports | 1.69× | ||
| 11 | Ryan Gosling | Movies & TV | 1.61× | ||
| 12 | Carolina Hurricanes | Sports | 1.59× | ||
| 13 | Tinnitus | Health | 1.58× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 15 | Volkswagen Amarok | Cars & Mobility | 1.57× | ||
| 16 | Toyota Hilux | Cars & Mobility | 1.55× | ||
| 17 | Dallas Stars | Sports | 1.54× | ||
| 18 | Carolina Panthers | Sports | 1.53× | ||
| 19 | Audi S6 | Cars & Mobility | 1.53× | ||
| 20 | Dacia Duster | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.41× | |
| Community Orientation | OPEN | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Møre og Romsdal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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