A data profile of the people who buy, follow and care about Oppland in Norway — modelled from more than twelve digital signal sources. Oppland has an estimated audience of 568,212 people in Norway.
Oppland has an estimated audience of 568,212 people in Norway. 56.9% are female, 43.1% are male, average age 44.8. Top brand affinities: Hardware store, Helly Hansen, Husqvarna, Rail transport, Non-alcoholic beverage.
Top brand affinities include Hardware store, Helly Hansen, Husqvarna, with strongest over-indexing on Hardware store (1.5× the country average).
Demographically, the Oppland audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Oppland fan in Norway is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Oppland profile in Norway.
56.9% are female, 43.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 44.8 |
| Estimated audience size | 568,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Oppland audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 97.1% |
| Germany | 1.2% |
| Netherlands | 0.4% |
The strongest cross-interests of the Oppland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Jetta | Cars & Mobility | 3.04× | ||
| 02 | Dallas Stars | Sports | 2.34× | ||
| 03 | Husqvarna | Home & Garden | 2.05× | ||
| 04 | Slow cooker | Food & Beverages | 1.98× | ||
| 05 | Oktoberfest | Travel & Leisure | 1.93× | ||
| 06 | Ryan Gosling | Movies & TV | 1.81× | ||
| 07 | Toyota Hilux | Cars & Mobility | 1.79× | ||
| 08 | Best Western | Travel & Leisure | 1.79× | ||
| 09 | Toyota Land Cruiser | Cars & Mobility | 1.75× | ||
| 10 | Volkswagen Amarok | Cars & Mobility | 1.70× | ||
| 11 | Sandra Bullock | Movies & TV | 1.66× | ||
| 12 | Bowers & Wilkins | Technology & Electronics | 1.60× | ||
| 13 | Volkswagen Caddy | Cars & Mobility | 1.57× | ||
| 14 | Porsche Macan | Cars & Mobility | 1.56× | ||
| 15 | Rail transport | Travel & Leisure | 1.54× | ||
| 16 | Internet service provider | Technology & Electronics | 1.53× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 18 | Audi Q7 | Cars & Mobility | 1.52× | ||
| 19 | Helly Hansen | Fashion & Accessoires | 1.51× | ||
| 20 | Hardware store | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.23× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Oppland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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