A data profile of the people who buy, follow and care about Schibsted in Norway — modelled from more than twelve digital signal sources. Schibsted has an estimated audience of 720,614 people in Norway.
Schibsted has an estimated audience of 720,614 people in Norway. 54.2% are female, 45.8% are male, average age 42.7.
Demographically, the Schibsted audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The key figures that characterise the Schibsted profile in Norway.
54.2% are female, 45.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.7 |
| Estimated audience size | 720,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 26% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.09× | |
| Convenience Orientation | PREMIUM | 1.08× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Schibsted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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