A data profile of the people who buy, follow and care about Svalbard in Norway — modelled from more than twelve digital signal sources. Svalbard has an estimated audience of 725,674 people in Norway.
Svalbard has an estimated audience of 725,674 people in Norway. 55.7% are female, 44.3% are male, average age 44.8. Top brand affinities: Non-alcoholic beverage, FlixBus, Air France, British Airways, Ryan Gosling.
Top brand affinities include Non-alcoholic beverage, FlixBus, Air France, with strongest over-indexing on Non-alcoholic beverage (1.68× the country average).
Demographically, the Svalbard audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Svalbard fan in Norway is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Svalbard profile in Norway.
55.7% are female, 44.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.8 |
| Estimated audience size | 725,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 30% |
The strongest cross-interests of the Svalbard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 1.79× | ||
| 02 | Luc Besson | Movies & TV | 1.74× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 04 | Ryan Gosling | Movies & TV | 1.68× | ||
| 05 | Washington Nationals | Sports | 1.68× | ||
| 06 | Singapore Airlines | Travel & Leisure | 1.63× | ||
| 07 | FlixBus | Cars & Mobility | 1.62× | ||
| 08 | Liquor store | Food & Beverages | 1.62× | ||
| 09 | InterContinental Hotels Group | Travel & Leisure | 1.58× | ||
| 10 | British Airways | Travel & Leisure | 1.55× | ||
| 11 | Water pollution | Politics & Society | 1.55× | ||
| 12 | L'Occitane en Provence | Beauty & Wellness | 1.55× | ||
| 13 | America's Cup | Sports | 1.54× | ||
| 14 | Hilton Hotels & Resorts | Travel & Leisure | 1.54× | ||
| 15 | Volkswagen Type 2 | Cars & Mobility | 1.54× | ||
| 16 | Air France | Travel & Leisure | 1.53× | ||
| 17 | Udinese Calcio | Sports | 1.52× | ||
| 18 | Emigration | Politics & Society | 1.50× | ||
| 19 | Wegzugsteuer | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Individualism | JOY | 1.23× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Svalbard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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