A data profile of the people who buy, follow and care about Troms in Norway — modelled from more than twelve digital signal sources. Troms has an estimated audience of 979,083 people in Norway.
Troms has an estimated audience of 979,083 people in Norway. 54.5% are female, 45.5% are male, average age 46.1. Top brand affinities: Toyota Land Cruiser, Toyota Hilux, Mold, Volkswagen Amarok, Mercedes-Benz GLK-Class.
Top brand affinities include Toyota Land Cruiser, Toyota Hilux, Mold, with strongest over-indexing on Toyota Land Cruiser (1.55× the country average).
Demographically, the Troms audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Troms fan in Norway is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Toyota Land Cruiser.
The key figures that characterise the Troms profile in Norway.
54.5% are female, 45.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.1 |
| Estimated audience size | 979,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Troms audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 92.8% |
| Cambodia | 3.7% |
| Italy | 0.9% |
The strongest cross-interests of the Troms audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Gol | Cars & Mobility | 1.71× | ||
| 02 | Volkswagen Amarok | Cars & Mobility | 1.64× | ||
| 03 | Toyota Hilux | Cars & Mobility | 1.63× | ||
| 04 | Mold | Health | 1.61× | ||
| 05 | Toyota Land Cruiser | Cars & Mobility | 1.55× | ||
| 06 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Troms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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