A data profile of the people who buy, follow and care about Varden (newspaper) in Norway — modelled from more than twelve digital signal sources. Varden (newspaper) has an estimated audience of 799,556 people in Norway.
Varden (newspaper) has an estimated audience of 799,556 people in Norway. 58.7% are female, 41.3% are male, average age 46.4. Top brand affinities: Garden furniture, Motorboat, Greenhouse, Sauna, Fjällräven.
Top brand affinities include Garden furniture, Motorboat, Greenhouse, with strongest over-indexing on Garden furniture (1.52× the country average).
Demographically, the Varden (newspaper) audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Varden (newspaper) fan in Norway is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.
The key figures that characterise the Varden (newspaper) profile in Norway.
58.7% are female, 41.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.4 |
| Estimated audience size | 799,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Varden (newspaper) audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 93.5% |
| Sweden | 1.2% |
| United States | 1.2% |
The strongest cross-interests of the Varden (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stade Rennais F.C. | Sports | 4.39× | ||
| 02 | Mineral water | Food & Beverages | 2.14× | ||
| 03 | Biotechnology | Business & Career | 2.00× | ||
| 04 | Miele | Home & Garden | 1.83× | ||
| 05 | Chess | Sports | 1.76× | ||
| 06 | Christmas market | Food & Beverages | 1.76× | ||
| 07 | Motorboat | Cars & Mobility | 1.65× | ||
| 08 | Convenience store | Food & Beverages | 1.62× | ||
| 09 | Clinique | Beauty & Wellness | 1.62× | ||
| 10 | Stihl | Home & Garden | 1.62× | ||
| 11 | Fjällräven | Fashion & Accessoires | 1.58× | ||
| 12 | Salma Hayek | Movies & TV | 1.58× | ||
| 13 | Bohemianism | Fashion & Accessoires | 1.56× | ||
| 14 | Glenn Close | Movies & TV | 1.56× | ||
| 15 | Biathlon | Sports | 1.55× | ||
| 16 | Greenhouse | Home & Garden | 1.53× | ||
| 17 | Lawn mower | Home & Garden | 1.53× | ||
| 18 | Husqvarna | Home & Garden | 1.53× | ||
| 19 | Garden furniture | Home & Garden | 1.52× | ||
| 20 | Sauna | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Career Orientation | POWER | 0.73× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Varden (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.