A data profile of the people who buy, follow and care about Cycling in Poland — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 1,758,900 people in Poland.
Cycling has an estimated audience of 1,758,900 people in Poland. 41.3% are female, 58.7% are male, average age 37.6. Top brand affinities: Lech Poznań, Wheel, Ski, Motorcycles, Trucks.
Top brand affinities include Lech Poznań, Wheel, Ski, with strongest over-indexing on Lech Poznań (1.61× the country average).
Demographically, the Cycling audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Cycling fan in Poland is more male, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Cycling profile in Poland.
41.3% are female, 58.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 37.6 |
| Estimated audience size | 1,758,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Cycling audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wheel | Cars & Mobility | 2.09× | ||
| 02 | Self-defense | Sports | 1.86× | ||
| 03 | Garmin | Technology & Electronics | 1.82× | ||
| 04 | Bus | Cars & Mobility | 1.71× | ||
| 05 | Bicycle touring | Sports | 1.65× | ||
| 06 | Magic (illusion) | Kids & Family | 1.65× | ||
| 07 | Road transport | Cars & Mobility | 1.65× | ||
| 08 | Ski | Sports | 1.64× | ||
| 09 | Road | Travel & Leisure | 1.64× | ||
| 10 | Motorcycle sport | Sports | 1.63× | ||
| 11 | Grappling | Sports | 1.62× | ||
| 12 | Mountain bike | Sports | 1.62× | ||
| 13 | Lech Poznań | Sports | 1.61× | ||
| 14 | Court | Business & Career | 1.61× | ||
| 15 | Motorsport | Cars & Mobility | 1.59× | ||
| 16 | Carpentry | Home & Garden | 1.59× | ||
| 17 | Trucks | Cars & Mobility | 1.57× | ||
| 18 | Motorcycles | Cars & Mobility | 1.56× | ||
| 19 | Motorcycling | Cars & Mobility | 1.56× | ||
| 20 | Tire | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.08× | |
| Social Media Usage | JOY | 1.08× | |
| Urban Lifestyle | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.46× | |
| Travelling | THRILL | 0.48× | |
| Individualism | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.