A data profile of the people who buy, follow and care about Swarovski in Poland — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 1,348,105 people in Poland.
Swarovski has an estimated audience of 1,348,105 people in Poland. 79.4% are female, 20.6% are male, average age 42.7. Top brand affinities: Dresses, Design, Fitness and wellness, Earring, Alexander McQueen (brand).
Top brand affinities include Dresses, Design, Fitness and wellness, with strongest over-indexing on Dresses (2.53× the country average).
Demographically, the Swarovski audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Swarovski fan in Poland is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dresses.
The key figures that characterise the Swarovski profile in Poland.
79.4% are female, 20.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 42.7 |
| Estimated audience size | 1,348,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Swarovski audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexander McQueen (brand) | Fashion & Accessoires | 8.20× | ||
| 02 | Cartier | Fashion & Accessoires | 5.06× | ||
| 03 | Earring | Fashion & Accessoires | 4.41× | ||
| 04 | Pandora | Fashion & Accessoires | 4.22× | ||
| 05 | Necklace | Fashion & Accessoires | 3.72× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.91× | ||
| 07 | Dresses | Fashion & Accessoires | 2.53× | ||
| 08 | Skirt | Fashion & Accessoires | 2.44× | ||
| 09 | Blouse | Fashion & Accessoires | 2.15× | ||
| 10 | Men's clothing | Fashion & Accessoires | 2.03× | ||
| 11 | Woman | Kids & Family | 2.02× | ||
| 12 | Gift | Shopping | 2.01× | ||
| 13 | Handbags | Fashion & Accessoires | 1.94× | ||
| 14 | Notino | Shopping | 1.77× | ||
| 15 | Design | Home & Garden | 1.62× | ||
| 16 | Outdoor recreation | Sports | 1.62× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.62× | ||
| 18 | Family | Kids & Family | 1.61× | ||
| 19 | Photography | Arts & Culture | 1.60× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.37× | |
| Early Adopter Mentality | POWER | 1.95× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Social Media Usage | JOY | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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