Popularity ranking · Poland

The 100 most popular Website / Newspaper / Magazines in Poland

This curated ranking covers the 100 largest website / newspaper / magazines in Poland, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7.3k website / newspaper / magazines tracked in Poland, the 100 ranked here account for the largest measured audience reach. TikTok, YouTube and Instagram lead the list with a combined estimated audience of 33M people. Across all 100 entries the average audience size is 2.6M, and the largest, TikTok, reaches around 11M people in Poland. Audience size is the estimated number of unique people in Poland who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Poland and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Poland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Poland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Poland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Poland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Onet Sport 1.4M 30.6 26.5%
52 Sport.pl 1.4M 33.8 22.9%
53 Wikia 1.4M 33.6 48.0%
54 Groupon 1.3M 40.1 70.8%
55 Apple TV 1.3M 38.0 49.6% TV / music streaming
56 MSN 1.3M 37.3 47.2%
57 Telegram 1.2M 32.8 51.5% Communication
58 Polymarket 1.2M 37.2 33.4%
59 Snapchat 1.2M 33.3 54.7% Social media
60 Kurier Lubelski 1.2M 37.1 60.9%
61 PlayNow.com 1.2M 46.7 44.8% Casino
62 Sofascore 1.1M 34.7 18.9% Soccer
63 YouTube Music 1.1M 29.1 64.3% TV / music streaming
64 GitHub 1.1M 36.0 55.0% Productivity
65 Interia.pl 1M 39.5 67.6%
66 Newsweek 1M 41.5 62.1%
67 Business Insider 1M 38.3 46.2% Business news
68 Wattpad 977k 32.8 73.7%
69 DeviantArt 976k 30.0 50.4%
70 KAZAR 953k 35.8 67.4%
71 OnlyFans 929k 38.1 49.8%
72 Piłka Nożna 928k 22.5 21.8%
73 Newsweek Polska 922k 42.9 54.7%
74 Forbes 887k 39.3 47.1% Business news
75 Google Play 844k 42.3 59.3% Software

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Poland and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Poland?

TikTok currently leads with an estimated audience of 11M people in Poland.

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