A data profile of the people who buy, follow and care about Onet Sport in Poland — modelled from more than twelve digital signal sources. Onet Sport has an estimated audience of 1,435,069 people in Poland.
Onet Sport has an estimated audience of 1,435,069 people in Poland. 26.5% are female, 73.5% are male, average age 30.6. Top brand affinities: Lech Poznań, Shopping and fashion, FC Barcelona, UEFA Champions League, La Liga.
Top brand affinities include Lech Poznań, Shopping and fashion, FC Barcelona, with strongest over-indexing on Lech Poznań (2.93× the country average).
Demographically, the Onet Sport audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Onet Sport fan in Poland is more male, around 30.6 years old, with strong Risk Appetite tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Onet Sport profile in Poland.
26.5% are female, 73.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 30.6 |
| Estimated audience size | 1,435,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide Onet Sport audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 84.3% |
| Germany | 6.1% |
| United States | 4.2% |
The strongest cross-interests of the Onet Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Darts | Sports | 4.66× | ||
| 02 | Wojciech Szczęsny | Sports | 4.66× | ||
| 03 | Borussia Dortmund | Sports | 4.32× | ||
| 04 | FC Bayern Munich | Sports | 3.53× | ||
| 05 | La Liga | Sports | 3.47× | ||
| 06 | Bundesliga | Sports | 3.46× | ||
| 07 | Poland national football team | Sports | 3.38× | ||
| 08 | Paris Saint-Germain | Sports | 3.09× | ||
| 09 | Eurosport | Sports | 3.05× | ||
| 10 | Lech Poznań | Sports | 2.93× | ||
| 11 | Manchester United F.C. | Sports | 2.57× | ||
| 12 | UEFA Champions League | Sports | 2.41× | ||
| 13 | Pay television | Movies & TV | 2.36× | ||
| 14 | Premier League | Sports | 2.24× | ||
| 15 | Shopping and fashion | Shopping | 2.05× | ||
| 16 | Robert Lewandowski | Sports | 1.82× | ||
| 17 | FC Barcelona | Sports | 1.81× | ||
| 18 | Mixed martial arts | Sports | 1.75× | ||
| 19 | Filmweb | Movies & TV | 1.69× | ||
| 20 | MBank | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Career Orientation | POWER | 1.16× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.41× | |
| Family Orientation | CONSERVATISM | 0.42× | |
| Creativity | OPEN | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Onet Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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