A data profile of the people who buy, follow and care about Aveiro, Portugal in Portugal — modelled from more than twelve digital signal sources. Aveiro, Portugal has an estimated audience of 1,681,424 people in Portugal.
The average Aveiro, Portugal fan in Portugal is 43.3 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Aveiro District, Lisbon District.
Top brand affinities include Mineral water, Garden furniture, Opel Adam, with strongest over-indexing on Mineral water (1.68× the country average).
Demographically, the Aveiro, Portugal audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
The typical Aveiro, Portugal fan in Portugal is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Mineral water.
The key figures that characterise the Aveiro, Portugal profile in Portugal.
60.7% are female, 39.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.3 |
| Estimated audience size | 1,681,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Aveiro, Portugal audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 78.5% |
| United States | 6.2% |
| Brazil | 4.1% |
Where the Aveiro, Portugal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~600K | 8.46× | |
| 02 | Porto District | ~900K | 2.42× | |
| 03 | Santarém District | ~200K | 2.42× | |
| 04 | Coimbra District | ~200K | 2.29× | |
| 05 | Leiria District | ~90K | 1.01× | |
| 06 | Viseu District | ~50K | 0.81× | |
| 07 | Portalegre District | ~10K | 0.79× | |
| 08 | Azores | ~30K | 0.74× | |
| 09 | Bragança District | ~10K | 0.74× | |
| 10 | Beja District | ~20K | 0.73× | |
| 11 | Guarda District | ~20K | 0.73× | |
| 12 | Évora District | ~20K | 0.70× | |
| 13 | Madeira | ~30K | 0.68× | |
| 14 | Vila Real District | ~20K | 0.67× | |
| 15 | Castelo Branco District | ~20K | 0.66× | |
| 16 | Viana do Castelo District | ~30K | 0.60× | |
| 17 | Faro District | ~50K | 0.49× | |
| 18 | Braga District | ~80K | 0.47× | |
| 19 | Lisbon District | ~200K | 0.44× | |
| 20 | Setúbal District | ~80K | 0.42× |
The strongest cross-interests of the Aveiro, Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.13× | ||
| 02 | st louis blues | Sports | 2.07× | ||
| 03 | Ford C-Max | Cars & Mobility | 1.70× | ||
| 04 | Mineral water | Food & Beverages | 1.68× | ||
| 05 | Stevia | Food & Beverages | 1.67× | ||
| 06 | Luc Besson | Movies & TV | 1.60× | ||
| 07 | St. Louis Cardinals | Sports | 1.60× | ||
| 08 | Best Western | Travel & Leisure | 1.58× | ||
| 09 | Garden furniture | Home & Garden | 1.56× | ||
| 10 | Kartell | Home & Garden | 1.56× | ||
| 11 | Citroën C4 | Cars & Mobility | 1.55× | ||
| 12 | Sauna | Home & Garden | 1.53× | ||
| 13 | Holiday Inn | Travel & Leisure | 1.53× | ||
| 14 | Baking powder | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.81× |
Aveiro, Portugal has an estimated audience of 1,681,424 people in Portugal, concentrated in Porto District and Aveiro District.
60.7% of Aveiro, Portugal fans are female, 39.3% are male, with an average age of 43.3 years.
Aveiro, Portugal fans show strongest brand affinity for Mineral water (1.68×), Garden furniture (1.56×), and Opel Adam (4.13×) over the country average.
Aveiro, Portugal fans in Portugal are most concentrated in Porto District (reach ~900K), Aveiro District (reach ~600K), and Lisbon District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Aveiro, Portugal itself, the audience over-indexes on Garden furniture (1.56×), Opel Adam (4.13×), Sauna (1.53×), and Citroën C4 (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Aveiro, Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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