A data profile of the people who buy, follow and care about Cascais in Portugal — modelled from more than twelve digital signal sources. Cascais has an estimated audience of 1,477,775 people in Portugal.
The average Cascais fan in Portugal is 45.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Setúbal District, Porto District.
Top brand affinities include Efficient energy use, Christmas decoration, Terraced house, with strongest over-indexing on Efficient energy use (1.62× the country average).
Demographically, the Cascais audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cascais fan in Portugal is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Cascais profile in Portugal.
59.3% are female, 40.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 45.1 |
| Estimated audience size | 1,477,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Cascais audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 61.4% |
| Brazil | 11.6% |
| Netherlands | 5.2% |
Where the Cascais audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 11.30× | |
| 02 | Setúbal District | ~400K | 2.26× | |
| 03 | Leiria District | ~60K | 0.75× | |
| 04 | Faro District | ~60K | 0.67× | |
| 05 | Évora District | ~10K | 0.50× | |
| 06 | Beja District | ~10K | 0.50× | |
| 07 | Bragança District | ~8K | 0.45× | |
| 08 | Coimbra District | ~30K | 0.43× | |
| 09 | Portalegre District | ~7K | 0.43× | |
| 10 | Guarda District | ~8K | 0.42× | |
| 11 | Castelo Branco District | ~10K | 0.40× | |
| 12 | Porto District | ~100K | 0.39× | |
| 13 | Santarém District | ~30K | 0.39× | |
| 14 | Vila Real District | ~10K | 0.38× | |
| 15 | Viseu District | ~20K | 0.35× | |
| 16 | Aveiro District | ~40K | 0.33× | |
| 17 | Azores | ~10K | 0.33× | |
| 18 | Viana do Castelo District | ~10K | 0.33× | |
| 19 | Madeira | ~10K | 0.31× | |
| 20 | Braga District | ~40K | 0.26× |
The strongest cross-interests of the Cascais audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.68× | ||
| 02 | Terraced house | Home & Garden | 1.93× | ||
| 03 | The Ocean Race | Sports | 1.84× | ||
| 04 | Dacia Logan | Cars & Mobility | 1.84× | ||
| 05 | Homeopathy | Health | 1.71× | ||
| 06 | Kartell | Home & Garden | 1.65× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 08 | Christmas decoration | Home & Garden | 1.62× | ||
| 09 | Slow Food | Food & Beverages | 1.60× | ||
| 10 | Laundry detergent | Home & Garden | 1.59× | ||
| 11 | Coworking | Business & Career | 1.58× | ||
| 12 | Christmas market | Food & Beverages | 1.55× | ||
| 13 | Holiday Inn | Travel & Leisure | 1.55× | ||
| 14 | Encyclopedia | Literature | 1.55× | ||
| 15 | Toblerone | Food & Beverages | 1.55× | ||
| 16 | Carsharing | Cars & Mobility | 1.54× | ||
| 17 | Block chain (database) | Technology & Electronics | 1.53× | ||
| 18 | Air France | Travel & Leisure | 1.52× | ||
| 19 | Montblanc (company) | Fashion & Accessoires | 1.51× | ||
| 20 | Bang & Olufsen | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Extroversion | THRILL | 0.86× |
Cascais has an estimated audience of 1,477,775 people in Portugal, concentrated in Lisbon District and Setúbal District.
59.3% of Cascais fans are female, 40.7% are male, with an average age of 45.1 years.
Cascais fans show strongest brand affinity for Efficient energy use (1.62×), Christmas decoration (1.62×), and Terraced house (1.93×) over the country average.
Cascais fans in Portugal are most concentrated in Lisbon District (reach ~1M), Setúbal District (reach ~400K), and Porto District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cascais itself, the audience over-indexes on Christmas decoration (1.62×), Terraced house (1.93×), Opel Adam (3.68×), and Christmas market (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cascais. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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